Fanboys and Fangirls "Collect and Connect®" with Mattel at 2012 San Diego Comic-Con Booth #3029
Immersive Fan Panels, Hot Toy Exclusives and Celebratory Events Round
out Confab Collector Experience
SAN DIEGO--(BUSINESS WIRE)--
Mattel, Inc. (NASDAQ:MAT) brings San Diego Comic-Con (SDCC) fans the
ultimate pop-culture, comic inspired celebration with exclusive toy
collectibles, giveaways and fan-atic events at booth #3029. From the
hottest classic brands to new entertainment collectibles, Mattel has
something for every fanboy and fangirl.
Mattel, Inc. San Diego Comic-Con Masters of the Universe(R) Classics Vykron(TM) Ultimate Eternian Champion(TM) (Photo: Business Wire)
"This year heralds significant milestones for Mattel as we commemorate
our decade long presence at SDCC creating unique show exclusives. We
take great pride in bringing forth the very best in detailed
collectibles and fan events by utilizing our timeless brands," said Doug
Wadleigh, Senior Vice President, Global Brands Marketing, Mattel. "We
also look forward to celebrating the 30th anniversary of our iconic
action hero brand, Masters of the Universe at the show."
A "Masterful" 30 Year Legacy:
What began as an "Eternian" action-hero property in the 1980s, Masters
of the Universe® (MOTU), has grown into a robust franchise that has
spanned three-decades. The MOTU brand has had six lines of action
figures, four animated television series, several comic series and a
feature film all of which have received fanfare around the world. SDCC
patrons can ring in the MOTU anniversary at the Mattypalooza panel on
Friday, July 13th with several top-secret reveals and an
in-depth discussion on all things MOTU. To start the party right, MOTU
SDCC exclusives include:
Vykron™ Ultimate Eternian Champion™ -- Part of the Masters of
the Universe® Classics 30th anniversary line, Vykron™ is modeled after
the very first He-Man® prototype pitched to Mattel executives in 1982.
Own a piece of MOTU history with Vykron's™ original three outfits:
barbarian, spaceman, and military warrior.
Hot Wheels® Masters of the Universe ® Volkswagen Drag Bus --
Hot Wheels® honors the 30th anniversary of the Masters of the
Universe® with this commemorative 1:18 scale Volkswagen Drag Bus. A
super-sized version of one of the most popular Hot Wheels® vehicles,
it features a chrome-plated die-cast body with Spectraflame® purple
paint, silver VUM chassis and silver exposed engine gleaming beneath
the tilt-up body, and a special "MOTU 30" license plate. The custom
deco chronicles the epic battle between arch rivals He-Man® and
Skeletor®, with window packaging on each side showing the two scenes.
With the ever-growing SDCC fangirl community, Mattel brings the hottest
girl-power collectibles inspired by popular entertainment icons and
Monster High® Scarah Screams™ Doll -- Last July, fans voted for
the next Monster High® character — online on Facebook, MonsterHigh.com
and live at SDCC. It was a close vote between Headless Headmistress
Bloodgood™, Scarah Screams™ and Daughter of Arachne. Scarah Screams™,
daughter of the Banshee, won the fan vote and we are excited to have
her dreadful debut at SDCC!
Polly Pocket® DC Comics Villains Set -- It's a guaranteed
adventure with this trio of comic-book character costumes for Polly®
and her friends! Polly®, Lila® and Lea® dolls arrive in a themed
3-pack dressed as their favorite DC Comics villains: Catwoman, Poison
Ivy, and Harley Quinn.
DC Comics Vertigo™ Death -- Some envision Death as a grim
reaper or dark angel to be feared. But as created by Neil Gaiman for
DC Entertainment's Vertigo brand, the Sandman's older sister is
pretty, perky and always gets the job done! The 8-inch Death figure
wears her trademark ankle necklace and comes with a skull-themed
display base. The dioramic window box packaging feature artwork
commissioned by Vertigo artist Jill Thompson.
Ghostbusters™ Dana as Zuul -- The long-awaited 6" figure of
Dana Barrett as Zuul from the first Ghostbusters™ features authentic,
film-accurate sculpting right down to her golden gown.
Sought-after SDCC Exclusives:
With the best properties, designers and detailed toys in the industry,
Mattel puts unparalleled passion into every collectible. Whether played
out of package, displayed on shelf or given as a gift, Mattel gives
collectors meticulously crafted toys that provide years of enjoyment.
Hot Wheels® K.I.T.T. Knight Industries Two Thousand -- Keep
your scanners peeled and head straight to Hot Wheels® for the very
special edition of K.I.T.T. coming to SDCC in celebration of the 30th
anniversary of Knight Rider! The Knight Rider series originally aired
from 1982 — 1986 on NBC. This 1:64 scale collector's addition sits in
an acrylic case nestled in distinctive Knight Industries packaging
with scanner lights and three different iconic K.I.T.T. phrases.
Hot Wheels® Scooby-Doo! ™ The Mystery Machine -- Scooby,
Shaggy, Velma, Fred and Daphne would never be the meddlesome kids they
are today without their trusty ride. Making its official Hot Wheels®
debut at 2012 San Diego Comic-Con with a die-cast body and awesome
deco, it's like, groovy, man! And to make it even better, this rad
ride comes in far out Scooby Snacks packaging so you can shake the box
and hear the sound of a tempting treat.
Batman™ & DC Universe:
The Dark Knight Rises™ 6-inch Action Figure -- This
film-accurate version of our hero arrives in a special "lights and
sounds" package featuring the Wayne Manor exterior and opens to reveal
the Bat Cave stocked with protective battle armor and essential
Tiny Titans -- They may be miniscule, but they're mighty! The
core team of Tiny Titans is rendered in 1-1/2-inch scale in this
five-pack of collectible figures including Robin, Raven, Starfire,
Cyborg, and Beast Boy. Sidekick City Elementary is just a quick bus
ride away with packaging featuring specially commissioned artwork from
Tiny Titans' series creator Art Balthazar.
Cars 2012 San Diego Comic-Con Special Edition Mater --
This year's Disney•Pixar Cars special edition Comic-Con vehicle
captures the hilarious scene from Cars 2 when our beloved Mater
finds himself in a Tokyo bathroom stall. This memorable moment comes
to life with moving side jets, as well as a jet that springs up to
clean Mater's undercarriage, lifting his back wheels off the floor.
Covered in suds, Mater experiences hi-tech action unlike anything he's
ever seen in Radiator Springs!
Mattel Fan Activities:
A robust schedule of Mattel panels, autograph signings and activities
offer something for fanboys and fangirls of all ages, whether it be an
up-close and personal experience with talent from today's hottest
entertainment or immersive panel discussions. For the most updated
schedule of events visit booth #3029.
Go Back to the Future™ with the Mattel Hoverboard Experience!
Fans of the timeless sci-future-fi will be able to get up close and
personal with the iconic Hoverboard with a movie-inspired prop
replica. Featuring signature sound effects and cool 80s retro design
the Hoverboard experience will whisk fans down memory lane to scenic
Hill Valley, California where McFly's rule!
Thursday July 12:
11:30AM — 12:30PM: MATTEL and WWE®: Get in the Ring! - Room 24ABC
If you want to talk about Mattel's WWE action figures with some of the
top WWE Superstars then don't miss a minute of this exciting panel! Be
the first to get a sneak peek at upcoming products and hear exciting
announcements about the 2013 line. Join CM Punk™, Sheamus™, Zack
Ryder™ along with Mattel toy designers Bill Miekina and Derek Handy,
and Mattel's Enrique Ruvalcaba, Director of Marketing, for an
Friday July 13:
12:00PM — 1:00PM: MATTEL Presents: Mattypalooza 2012 - Room 25ABC
Masters of the Universe® Classics, DC Universe™, Ghostbusters™ and New
Mystery Line! This year's Mattypalooza will be bigger and better than
ever! Get all the latest info on your favorite Mattel collector lines,
like Masters of the Universe® Classics, DC Universe™, Ghostbusters™,
and a brand new mystery line from MattyCollector.com! For all the
insider intel, don't miss the Q & A with Mattel toy designer Ruben
Martinez, Mattel brand manager Scott "Toy Guru" Neitlich and special
guests The Four Horsemen. It's the place to be for the world premiere
of tons of new toys and collectibles, including the unveiling of the
30th Anniversary MOTU Create a Character contest winner!
3:00PM — 4:00PM: MATTEL and DC Entertainment: A Heroic Partnership
- Room 4
Fans of Mattel's popular DC Comics toy lines will find out all the
latest news, sneak peeks, and behind-the-scenes scoop on their
favorite Mattel/DC Comics action figures, including kid and collector
releases from Batman™, DC Universe, and more. Get a look at how a toy
line is created and participate in the Q&A with a panel of Mattel and
Warner Bros. toy team members! Panel attendees will see exciting
product line reveals and get some super super hero giveaways!
3:00PM - 4:00PM: Monster High®: Freaky is About to
Get Fabulous in San Diego - Room 24ABC
Freaky is About to Get Fabulous in San Diego, Friday the 13th! Dress
up as your favorite ghoul and come celebrate a freaky fab Friday the
13th at the Monster High® panel for a chance to win prizes
for best-costume! Join the toy designers, animation producers and
voice talent of Monster High® and check out new ghoul
revels as well as exclusive scenes from our first ever DVD — Monster
High™: Ghouls Rule! (October 2012, in
partnership with Universal Studios).
Can't Make The Con? Collectibles near you!
SDCC isn't the only place to get great Mattel toys. Check out www.Mattycollector.com
for special promotions and collectibles from the world's biggest brands.
Visit your local retailer to find additional products including Batman™
The Dark Knight Rises™ Movie Masters® figures modeled after
characters seen in the epic third installment of Christopher Nolan's
Batman™ film franchise in U.S. theaters July 20! And for Monster High™
fans remember to follow @MonsterHigh on Twitter for live updates and www.freakyfab13.com
for exclusive SDCC show news and behind the scenes content.
News | Toy News
Mattel, Inc. (Nasdaq: MAT) is the worldwide leader in the design,
manufacture and marketing of toys and family products. The Mattel family
is comprised of such best-selling brands as Barbie®, the most popular
fashion doll ever introduced, Hot Wheels®, Matchbox®, American Girl®,
Radica® and Tyco R/C®, as well as Fisher-Price® brands, including Thomas
& Friends®, Little People®, Power Wheels® and a wide array of
entertainment-inspired toy lines. In 2012, Mattel was named as one of
FORTUNE Magazine's "100 Best Companies to Work For" for the fifth year
in a row. Mattel also is ranked among Corporate Responsibility
Magazine's "100 Best Corporate Citizens." With worldwide headquarters in
El Segundo, Calif., Mattel employs approximately 28,000 people in 43
countries and territories and sells products in more than 150 nations.
At Mattel, we are Creating the Future of Play. Visit us at www.mattel.com,
©2012 Mattel, Inc. All Rights Reserved.
DC COMICS: DC SUPERHEROS, TINY TITANS and all related characters and
elements are trademarks of and © DC Comics.
General Motors Trademarks used under license to Mattel, Inc.
Ghostbusters:TM & © 2012 Columbia Pictures Industries, Inc. All rights
SCOOBY-DOO and all related characters and elements are trademarks of and
WB SHIELD: TM & © Warner Bros. Entertainment Inc.
Volkswagen trademarks, design patents and copyrights are used with the
approval of the owner Volkswagen AG.
Knight Rider and K.I.T.T licensed through NBCUniversal Television
Consumer Products Group.