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Kids Turn Toy News


From Hydro Blasters to Parachutes We've Got Your Summer Covered!

Hong Kong, China (July 11, 2012) - Given the chance, most youngsters would readily pull the plug on the latest electronic game or gizmo for a chance to squirt friends, siblings or Dad. Toymaker Prime Time International understands that kids just want to be kids and the company prides itself on offering an array of active toys to keep youngsters mentally sharp and physically fit - at an affordable price!

Think a few minutes of running around is no big deal? According to the American Academy of Pediatrics, "…it has been suggested that encouraging unstructured play may be an exceptional way to increase physical activity levels in children, which is one important strategy in the resolution of the obesity epidemic. Perhaps above all, play is a simple joy that is a cherished part of childhood." seconds that thought with their own strategy: "besides spending more and more hours on media diversions (often, up to 7 hours a day), kids are also multitasking — leaving the TV on while surfing online and fielding text messages from friends. It's up to parents to get them unplugged and outside."

Parents can look to award-winning Prime Time Toys and their 2012 lineup of backyard, pool, playground, park and beach toys. Grownups provide the water, kids generate the air power to shoot, blast, dive and delight in old-fashioned child's play.

But note that these toys are not your father's squirt guns. Imagine turning that water into a 35-foot blast of action. Whoa! That's the power behind the new Hydro Blaster line of toys. Kids with access to a pool will want to grab the new diving toys including the Sunken Treasure.

Prime Time Toys can be found everywhere - from the largest mass-marketers to Toys R Us, Dick's Sporting Goods and Academy Sports to hundreds of specialty retailers and a growing list of online sites including, and Watch them on YouTube where foam water shooters, pool toys, dart shooters, flying toys, diving games and splash toys can be seen in action before purchasing.

Listed below are the all-new (and definitely coolest) generation of patented Max Liquidator® water blasters that made Prime Time Toys famous:

    HydroBlaster™ Max * $13.99 * Ages 6+
    Maximum length allows for maximum fun with this 20-inch shooter that blasts water up to 35 feet!

    HydroBlaster™ Pro * $11.99 * Ages 6+
    This middle size shooter measures 15 inches long and can send water blasting up to 35 feet!

    HydroBlaster™ * $8.99 * Ages 6+
    This compact little blaster, just 10 inches long, has the firepower of its bigger brothers with shooting action up to 35 feet.

    HydroBlaster™ Combo * $15.99 * Ages 6+
    Attention Target shoppers, this two-pack is exclusively for you.

For the under-6 crowd, look for new styles of Critter and Monster blasters with sizes and colors for smaller hands but still offer the excitement of 20 to 30 feet of spray.

    Try something different with this new items from the popular Max Liquidator line of water toys:
    Target Shot HydroBlaster™ Combo * $17.99 * Ages 6+
    The best of both worlds at a great price - a Marine Mine Target Shot and the HydroBlaster™ Pro

    This dive and grab toy use all of a kid's senses for the ultimate reward - fun:
    Sunken Treasure * $14.99 * Ages 5+
    This 40-piece dive set is designed to rest on the bottom of the pool/water for the ultimate treasure hunt. Once the yellow chest cracks open, kids move to collect the treasure pieces as they quickly float away.

    After diving, darting and blasting, try some "parachuting" with this new product from Jump Zone:
    Big Jump Launcher * $7.99 * Ages 5+
    How cool is this? Remove the cap on the launch cylinder and with the flick of a wrist let it rip. Watch the skydiver float to the ground with a real parachute made with straps that never tangle. Look for the Big Jump Launcher at specialty stores.

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Since 1990, Prime Time Toys, Ltd. has been producing fun, innovative toys and games that can be enjoyed both in and out of the water. Starting with the world famous Splash Bombs®, it has developed and expanded its line of water activities designed to give families hours of fun together. Just because Mom is sitting by the pool reading a book doesn't mean she doesn't deserve a good soaking! Every kid knows that! Prime Time Toys provides the tools to get the job done.
No water? No problem! Prime Time's line of soft, safe and action toys ensure endless enjoyment, indoors and out. To serve the world's fun needs, it has offices in Hong Kong and the US, and its products are sold by thousands of retailers across the globe.
For more than 20 years Prime Time is proud to say it has made a big splash in every sense of the word. Click on their website,, for more information.