EAST LONGMEADOW, Mass., Jul 12, 2010 (BUSINESS WIRE) -- MONOPOLY City Streets, the exciting 'try before you buy' online version of the successful Hasbro board game MONOPOLY City is picking up coveted awards around the world for concept and innovation. The category leading initiative was considered such a runaway success that it is currently in development with EA Games to be rolled out as a multi-platform digital experience MONOPOLY STREETS, to be released October 2010.
Most recently winning Best Consumer Products and Services, Best Use of Web and the Grand Prix at the New Media Age Effectiveness Awards, MONOPOLY City Streets has also picked up a Cannes Cyber Lions Gold for best Digital Interactive Solutions and nominated for a prestigious Webby to name but a few.
Global Brand Leader for MONOPOLY, Jane Ritson-Parsons comments: "MONOPOLY proves time and time again why it's the category leader. Our consumers embrace new technology and are always excited to find new ways to engage with the world's favorite family game.
"We're thrilled that the online execution is receiving the accolades it deserves and are truly excited to see how consumers react to the new digital platforms borne from MONOPOLY City Streets."
The limited-time online game, which launched in 2009, allowed players to 'buy' real streets based on Google Maps and compete against participants all over the world. Making global headlines at launch, the game was featured in over 300 news sites, achieved 17 million site visits, 1.4 million active registered players and just under 1 billion page views.
Executed for Hasbro by TribalDDB, when in play, MONOPOLY City Streets was ranked within the top 20 game sites in the U.S.
FULL LIST OF AWARDS
New Media Age - Best Consumer Products and Services
New Media Age - Best Use of Web
New Media Age - Grand Prix
Cannes Cyber Lions Gold - Digital Interactive Solutions, Games
IAB Creative Showcase - Grand Prix, Best Creative Work of 2009
Clio - Gold, Interactive/Online Games
Creative Review, The Annual - Best in Book
NY Festival of International Advertising, Digital & Interactive - Gold, Recreational
NY Festival of Innovative Advertising - Gold, Advergame
NY Festival of International Advertising - Gold, Entertainment Promotion
OneShow Interactive - Silver, Consumer Goods
OneShow Interactive - Gold, Branded Games
Webby - Nomination, Games