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Kids Turn Toy News


Madeline 70th Anniversary East Windsor, N.J. (June 4, 2009) – In 1939 a storybook about a little French girl captivated boys and girls with an illustrated tale of spunk, determination and compassion. In 2009 American children will be heard saying merci beaucoup as they wrap their arms around a soft version of that precocious Parisian redhead, Madeline, the newest literary license awarded to Kids Preferred.

Celebrate the 70th Anniversary of Madeline with Kids Preferred, one of the leading U.S. plush manufacturers. They have developed a plush model of Madeline, the spunky literary character, beloved for seven decades on both sides of the Atlantic, is the star of books, a television series and a feature film.

As any little girl can recite from the pages of Ludwig Bemelmans’ classic tale, Miss Clavel oversees the education of 12 little girls, the littlest of whom is the mischievous Madeline. Madeline's daily adventures in late 1930s France show her with her friends in a Paris boarding school breaking bread, brushing their teeth, going for a walk in two straight lines and then, somehow, falling into a wild adventure.

Kids Preferred has designed a 70th Anniversary edition of Madeline.

70th Anniversary Madeline • Ages 3+ • $30
Packaged in a see-through can bag with a pink rope handle, this pretty lady is dressed in a delft blue dress adorned with famous Parisian locales from the original book. Madeline’s beautiful red hair is tied on one side with a satiny blue bow. Note her lace-trimmed dress with blue accents. It’s hard to believe anyone dressed so sweetly might wind up in a bit of mischief. With a bright smile, this plush doll is sure to be a constant companion. Madeline stands 13.5” tall.

And that's all there is -- there isn't any more.

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About Kids Preferred, LLC
Kids Preferred, LLC is dedicated to creating superior quality, innovative soft toys and gifts for children of all ages using unique, playful designs that help instill a love of learning and create everlasting childhood memories. They serve the specialty, juvenile, gift, and better department store trade. The Company’s distinctive soft and plush toys and gifts are marketed under the Company’s own Kids Preferred™ brand and through licensed brands including amazing baby™, asthma friendly®, The World of Beatrix Potter™, Madeline™, Charlie & Lola™, The World of Eric Carle™, Elmer, Naturally Better Peter Rabbit™, Emily Goes Wild, Guess How Much I Love You™, Harley-Davidson®, The Snowman™, Between The Lions™, Spot™, Pat the Bunny™ and Martha Speaks™. For more information, visit their website at

MADELINE TM and © Barbara Bemelmans and Estate of Madeleine Bemelmans; © DIC Entertainment used under license from Barbara Bemelmans and Estate of Madeleine Bemelmans All Rights Reserved