Disney Channel's Phineas And Ferb To Bring Their Adventures To The NHL
NHL and Disney Announce Phineas and Ferb Collaboration With Merchandise to Hit Retail in Fall 2011
NEW YORK (July 20, 2011) - The National Hockey League (NHL) and Disney Consumer Products have revealed plans to co-brand merchandise featuring characters from Disney Channel's Emmy Award-winning animated series, Phineas and Ferb, in the 2011-12 NHL season. The NHL made the announcement today at the 2011 NHL Exchange licensed products and retail trade show inside the Air Canada Centre in Toronto.
The Disney and the NHL collection will include apparel, headwear, house and home products and collectibles featuring characters from Phineas and Ferb wearing NHL and team-branded merchandise. NHL and Disney licensees will deliver the new products to retail stores throughout North America in fall 2011, just in time for the new school year and the 2011-12 NHL season.
"The Phineas and Ferb brand evokes creativity, youthfulness and high energy, not unlike the NHL brand," said Jim Haskins, Group Vice President, Consumer Product Licensing. "The NHL is thrilled to be working with such a premier Disney property as nearly one third of NHL fans are between the ages of six and 17, and 65 percent of those fans watch the Disney Channel."
"Just like the game of hockey, Phineas and Ferb is successful because it appeals to a diverse demographic—kids and grown-ups, boys and girls," said Stephen Teglas, vice president and general manager of Fashion & Home North America at Disney Consumer Products. "We look forward to bringing the humor of the series to NHL fans with a fun campaign at arenas and through clever products that showcase our two brands. It also seems like the kind of adventure that Phineas and Ferb would imagine."
Phineas and Ferb airs on Disney Channels and Disney XD channels in 169 countries and in 35 languages. In Canada, it airs on Family Channel, a premium, commercial-free network and member of the Astral family.
In this Emmy Award-winning and BAFTA-nominated music-filled, animated comedy series, ingenious Phineas Flynn and his resourceful stepbrother, Ferb Fletcher, happily set out to conquer boredom and make every day of their 104-day summer vacation count. Whether it's creating a new invention or building the most amazing roller coaster the world has ever known, Phineas and Ferb innovate all summer long. The smart, sophisticated and good-natured comedy features high energy action and imaginative witty humor for kids and families. Throughout the escapades, they're accompanied by Perry the Platypus, their seemingly mindless family pet who, unbeknownst to all, has a double life as suave secret Agent P, deftly battling the evil Dr. Doofenshmirtz to save the world. Meanwhile, older sister Candace is aghast at her brothers' bold antics and makes it her life's work to tattle on them to Mom and Dad, though somehow she can never seem to catch them red-handed.
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About the NHL
The National Hockey League, founded in 1917, is the second-oldest of the four major professional team sports leagues in North America. Today, the NHL consists of 30 Member Clubs, each reflecting the League's international makeup, with players from more than 20 countries represented on team rosters. According to a Simmons Market Research study, NHL fans are younger, more educated, more affluent, and access content through digital means more than any other sport. The NHL entertains more than 250 million fans each season in-arena and through its partners in national television (VERSUS, NBC, TSN, CBC, RDS, RIS, NASN, ASN and NHL Network™) and radio (NHL Radio™, Sirius XM Radio and XM Canada). Through the NHL Foundation, the League's charitable arm, the NHL raises money and awareness for Hockey Fights Cancer™ and NHL Youth Development, and supports the charitable efforts of NHL players. For more information on the NHL, log on to NHL.com.
About Disney Consumer Products
Disney Consumer Products (DCP) is the business segment of The Walt Disney Company (NYSE:DIS) and its affiliates that extends the Disney brand to merchandise ranging from apparel, toys, home décor and books and magazines to foods and beverages, stationery, electronics and fine art. This is accomplished through DCP's various lines of business which include: Disney Toys, Disney Fashion & Home and Disney Food, Health & Beauty. Other businesses involved in Disney's consumer products sales are Disney Publishing Worldwide, the world's largest publisher of children's books and magazines, and www.DisneyStore.com and www.DisneyStore.co.uk, the company's official shopping portals. The Disney Stores retail chain, which debuted in 1987, is owned and operated by Disney in North America, Europe, and Japan For more information, please visit Disney Consumer Products or follow us at www.YouTube.com/DisneyLiving, www.Facebook.com/DisneyLiving and www.Twitter.com/DisneyLiving.
About Disney Channels
Disney Channels Worldwide is a portfolio of 99 kid-driven, family inclusive entertainment channels and/or channel feeds available in 169 countries in 35 languages, spanning Disney Channel, Disney XD, Disney Junior, Disney Cinemagic, Hungama and Radio Disney brands. Through cable, satellite and digital terrestrial television channels and a strategic partnership with Disney-ABC-ESPN Television for the third-party distribution of Disney-branded kids' programming across the globe, Disney Channels Worldwide reaches hundreds of millions of viewers. Disney Channel properties continue to rapidly expand into new markets across the world, playing a key role in introducing the Disney brand to new consumers.