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The new Master Moves Mickey from Fisher-Price® (c)2012 Mattel, Inc. All Rights Reserved MOM'S CHOICE AWARDS® PICKS JC TOYS' LA NEWBORN & LIL' CUTESIES AS GOLD STANDARD IN QUALITY FAMILY-FRIENDLY PLAY

La Newborn Deluxe Gift Set & Lil' Cutesies! Twin Stroller Both Win Gold

Miami, FL (August 9, 2012) - When it comes to buying decisions, no one has more influence than moms. Some financial sources quote figures as high as 85% of all purchases made are by women! So it's not surprising that when the Mom's Choice Awards picks the best in quality family-friendly toys, games and puzzles, everyone takes notice. JC Toys, makers of sweet and remarkably life-like baby dolls has been chosen for two Mom's Choice Gold Awards for its La Newborn and Lil' Cutesies collections.

The judges -- parents, children, librarians, performing artists, producers, medical professionals, authors, scientists and others -- bestowed a 2012 Gold Seal of Approval for both the La Newborn Deluxe Gift Set and for Lil' Cutesies Twin Stroller. Both playthings are available at amazon.com and the company's online store, wwwjctoys.com and are also available in larger retailers like Wal-Mart and Kmart. With judges' comments like these below, it's no wonder JC Toys was a winner, twice!

La Newborn: A beautiful doll crafted with remarkable life-like details. Parents will appreciate the quality craftsmanship, and children will enjoy many hours of mother/father pretend play. Lil' Cutesies: These adorable dolls feature sweet expressions and cute outfits. They are the perfect size for little hands and will provide many hours of fun. Possibly the cutest play doll ever made!

The Mom’s Choice Awards® (MCA) evaluates products and services created for children and families. The program is globally recognized for establishing the benchmark of excellence in family-friendly media, products and services. Around the world, parents, educators, retailers and members of the media look for the MCA mother-and-child Honoring Excellence seal of approval when selecting quality products and services for children and families.

La Newborn Deluxe Gift Set * Ages 2+ * $29.99
2012 Mom's Choice Awards * Gold
This all vinyl baby doll is 14" long and a very realistic looking newborn. Easy for a little girl to hold and carry, it is the perfect gift for a big-sister-to-be. Includes clothing, booties and "hospital" name band. Vinyl is lightly scented. All dolls in this collection can get wet in the tub or sink.

Lil' Cutesies! Twin Stroller * Ages 2+ * $29.99
2012 Mom's Choice Awards * Gold
Just beyond an enchanted garden sits Cutesies Day Care where these lil' guys await a day of play. All vinyl Lil' Cutesies are new in 2012 and so adorable. Little hands will have their hands and hearts full with these two cuties sitting in a pink stroller with white handles and blue & white wheels.


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ABOUT JC TOYS
JC Toys Group, Inc., a family-run business, is a worldwide designer and manufacturer of a wide range of collectible dolls, specialty play items and affordably priced play dolls and accessories. Their dolls were first introduced to the U.S. market in 1982 and have had a sizable impact on the doll market because of their innovative life-like features and adorable, gentle facial sculpts. JC Toys has one of the most complete doll collections in the world. The company manufactures in China and Spain and its U.S. headquarters is in Miami. For a look at their extensive line of dolls, doll clothing and accessories, visit their website at www.jctoys.com.