Mattel Brings Powerhouse Brands to the iPad With Apptivity™ Play
Physical toys interact with apps bringing kids fun, screen-safe, rich
content play experiences on iPad®
EL SEGUNDO, Calif.--(BUSINESS WIRE)--
In line with today's modern families and the popularity of iPad at home,
Mattel, Inc. launches Apptivity™
featuring screen-safe toys for the iPad that interact with apps from the
world's biggest and most popular brands. From Fisher-Price®, Hot
Wheels®, and Monster High™ to WWE®, BATMAN™, Cut the Rope™ and Fruit
Ninja™, Apptivity™ is available now and brings kids of all ages
engagement, innovation and technology that's shaping the future of play.
"With millions of households now owning iPads, we sought out a
meaningful way to create new play possibilities that both entertain and
bring families together," said Lisa McKnight, SVP Marketing, Mattel
North America Division. "Apptivity meets the needs of today's tech-savvy
kids, while showcasing our trusted brands and best-in-class partners."
Across preschool, boys, girls and games brands, Apptivity™ brings
unprecedented play value to iPad users. Featuring authentic toys and app
content, Apptivity™ allows kids to discover new ways to engage with
their favorite Mattel brands through fun mini-game challenges, story
unveils and character firsts. Apptivity™ also opens exclusive
playability from today's leading apps Cut The Rope™ and Fruit Ninja™
including special new game modes while bringing entertainment properties
WWE® and BATMAN™ to life with supreme in-app game graphics and detailed
Utilizing special screen-safe plastic, Apptivity™ toys are designed not
to scratch iPad's surface. Play is activated in three easy steps. First,
purchase an Apptivity™ toy at retail or online. Second, download free
Apptivity™ apps from the App Store on iPad at Apptivity™
Central or go to www.mattelapptivity.com
to learn more. Next, tap on the app and place the physical toy on iPad's
screen. The toy is now ready to be played with the app.
Apptivity™ single packs retail for $9.99 and starter set two packs with
included accessories for $19.99.
Hot Wheels™: Train to be a Team Hot Wheels™ driver, on iPad! With
nine mini-games and three top secret zones, Hot Wheels™ fans will
never run out of track. Each Apptivity™ Hot Wheels™ vehicle opens
different in-game performance features! Available in single packs at
retailers everywhere, and two-pack assortment now exclusively at Apple
retail stores and at Apple.com. The Apptivity™ Hot Wheels™ App is
available for free from the App Store on iPad or at www.itunes.com/appstore.
Cut The Rope™: The cute green character Om Nom® comes to life like
never before in toy form! Put Om Nom® on iPad and a special game mode
"Candy Frenzy" is enabled where players must sweep their Om Nom™
Apptivity™ figure back and forth to capture candy. The Cut the Rope™
HD App is available for $1.99 from the App Store on iPad or at www.itunes.com/appstore.
A free, limited version is also available.
Fruit Ninja™: For the first time gamers can play as the lovable
Sensei! Place the Sensei Apptivity™ figure on iPad's screen and open a
never-before-seen two-player mode! The head-to-head competition tests
slicing and swiping skills where players can launch fruit at friends
for playful game of sabotage. The Fruit Ninja™ HD App is available for
$2.99 from the App Store on iPad or at www.itunes.com/appstore.
A free, limited version is also available.
BATMAN™ The Dark Knight Rises™: Action comes to iPad with this
film-inspired Apptivity™ play that takes BATMAN through the streets of Gotham
City in search of the villain Bane. Each Apptivity™ figure and
accessory releases additional in-game play functionality for an added
test of skill and excitement. Available in single and starter pack
assortments. The Apptivity™ BATMAN™ App is available for free from the
App Store on iPad or at www.itunes.com/appstore.
WWE® Rumblers®: Transform iPad into a WWE ring where players can
battle both as and against top WWE Superstars! Apptivity™ WWE Rumblers
places the power of WWE superstar favorites in fans hands competing as
John Cena®, Rey Mysterio®, Sheamus™ and more in unique competition
featuring three exciting game modes including: Career, Exhibition and
Training. Available in single and starter pack assortments. The
Apptivity™ WWE® Rumblers® App is available for free from the App Store
on iPad or at www.itunes.com/appstore.
Laugh & Learn™ Apptivity™ Case for iPad® devices. Babies can
enjoy their very own apps in a case that's made just right for them!
Simply place the Apple® device into the case, twist the lock, and the
electronic device is protected from baby's dribbles and drool. The
durable, rubber case holds the device behind a clear film to protect
the screen. Offers three ways to play: roly-poly base, easel or flat.
Download free Fisher-Price Laugh & Learn apps from iTunes!
And coming in October, Monster High® will make its ghoulish Apptivity™
debut featuring popular personalities Frankie, Lagoona, Draculaura and
Clawdeen in a dynamic mystery-quest challenge for Monster High® fans of
All Apptivity™ games can be played without the physical toys, using tap
and swipe functions on iPad. New levels, features, modes and characters
can be unlocked through game achievements or via App Purchase.
Apptivity™ is compatible with iPad, iPad2 and the new iPad. For more
information visit www.mattelapptivity.com.
News | Toy News
Mattel, Inc. (Nasdaq: MAT) is the worldwide leader in the design,
manufacture and marketing of toys and family products. The Mattel family
is comprised of such best-selling brands as Barbie®, the most popular
fashion doll ever introduced, Hot Wheels®, Matchbox®, American Girl®,
Radica® and Tyco R/C®, as well as Fisher-Price® brands, including Thomas
& Friends®, Little People®, Power Wheels® and a wide array of
entertainment-inspired toy lines. In 2012, Mattel was named as one of
FORTUNE Magazine's "100 Best Companies to Work For" for the fifth year
in a row. Mattel also is ranked among Corporate Responsibility
Magazine's "100 Best Corporate Citizens." With worldwide headquarters in
El Segundo, Calif., Mattel employs approximately 28,000 people in 43
countries and territories and sells products in more than 150 nations.
At Mattel, we are Creating the Future of Play. Visit us at www.mattel.com,