1. Ben 10 Plumbers Communicator (Bandai)
Ben's Plumbers Communicator is a new role-play item from the Alien Force series. It can be worn on a belt clip, then with the image disc flipped up, an image of Grandpa Max is projected onto the screen and kids can hear him talk.
2. Zubber Band Maker (Flair Leisure Products)
Zubber is an exciting new concept which moulds like dough and then sets like rubber. There are a number of sets available and Flair expects the Zubber Band Maker to be especially popular.
3. Atlantis: Gateway of the Squid (Lego)
Lego Atlantis: Gateway of the Squid includes 354 pieces for you to put together. This cool construction set comes with a Squid Warrior with trident and 2 deep-sea diver mini-figures, plus a collectable blue treasure key. The Gateway features awesome trap doors and you can open the temple gates with the blue treasure key. This Lego Atlantis set measures 38cm long.
4. Articulate For Life (Drumond Park)
A 'lifestyle' version of the original, with all-new categories and enhanced game play, including an electronic timer to add extra spice and enjoyment to one of the most popular team game concepts of all time.
5. Zhu Zhu Pets Hair Salon (Character Options)
Autumn/Winter will be the time for the launch of many of the major new playsets, together with a whole range of pet vehicles. These will include an ice cream van and boat, tree house, burger bar hair salon (with hairdryer) and a pizzeria.
6. Hama Beads - Toy Story (DKL Marketing)
Hama Beads are the ultimate children's craft toys (http://www.thetoyshop.com/ArtsAndCrafts). Their aim has always been to stimulate creative play through producing colourful and imaginative designs with their bead systems. With a selection of different coloured beads, pegboards and gift sets, there is plenty of fun to be had. Toy Story Hama Beads allow the creation of Buzz, Woody and the Alien characters. Ben 10 and Disney Fairies are new licenses for 2010, also.
7. Igglepiggle Cuddle Harness (Golden Bear)
Igglepiggle and Upsy Daisy cuddle harnesses are designed to ensure safety whilst children learn to walk with their favourite character.
8. Little Kingdom Magic Castle (Golden Bear)
As master toy licensee, Golden Bear will be launching the magical Ben and Holly's Little Kingdom at Toy Fair 2010. The range interprets the charms of the BAFTA award-winning programme through plush and plastic toys and includes Holly's Castle, Gaston Cave, Fluttering Wings Holly and Ben Elf.
9. Armouron (Bandai)
Armouron combines role-play, dress-up and construction (http://www.thetoyshop.com/Construction). The concept is snap together moulded body armour, which can then be expanded and accessorised. Two basic Armouron sets are available with the same design in blue and red, including a helmet with separate visor and gladiator-style chest and shoulder pieces and a shield.
10. Thomas Early Engineers Wooden Railway (Learning Curve)
Early Engineers is a collection of chunky engines and playsets with wooden track held in place by a 'Tracktile' plastic base, giving the feel of wood track but without the construction. All elements are compatible with existing Thomas Wooden Railway items.
11. Tomy GachaTronics Mario Kart Wii Light Projectors (Hive Entertainment)
A small keyring size wii-mote which projects a character from Mario Kart onto nearby surface.