Mattel Expands Games Portfolio with Award-Winning Apples to Apples®, Snorta® and Blink® Games
EL SEGUNDO, Calif., August 28, 2007 – Mattel, Inc. (NYSE: MAT) today announced it has
acquired the rights from Out of the Box Publishing, Inc., to manufacture, distribute and market
several games properties, including the award-winning Apples to Apples®, Snorta® and Blink®.
“We are thrilled to add these successful games to Mattel’s growing portfolio of games,” said
Tim Kilpin, General Manager/Senior Vice President, Mattel Brands. “Out of the Box Publishing
has established a great foundation for success, particularly with Apples to Apples. And much
like our own UNO brand, the games we have acquired are easy to understand, family-oriented,
and most of all, fun to play. Our strengths in areas like international distribution and brand
management should allow us to build upon the strong momentum Out of the Box Publishing
“We are pleased that Mattel will be able to utilize their global leadership and resources to take
these games to the next level,” said Mark Osterhaus, President of Out of the Box Publishing, Inc.
Games included as part of the acquisition include:
Apples to Apples®: The wild, award-winning card and party game that provides instant
fun for four to 10 players. It’s as easy as “comparing apples to apples”…just open the
box, deal the cards, and you’re ready to play. Select the card from your hand that you
think is best described by a card played by the judge. If the judge picks your card, you
win that round. And everyone gets a chance to be the judge. Each round is filled with
surprising and outrageous comparisons from a wide range of people, places, things, and
Snorta®: The game where each player chooses the sound of a typical farm animal and
the fun begins. As players quickly flip over cards, tongue-tied players stumble and stutter
to blurt out the animal sounds of the other players. Before long your “barnyard” fills with
bales of laughter.
Blink®: The lightning fast game where two players race to be the first to play all of their
cards. Using sharp eyes and fast hands, players quickly try to match the shape, count, or
color on the cards. The first player out of cards wins!
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Out of the Box Publishing, Inc. has developed a strong array of family-friendly games, most
notably Apples to Apples®. Apples to Apples, having sold more than 3 million units since its
launch in 1998, recently earned the 2006 Toy of the Year (“TOTY”) award for “Game of the
Year.” Out of the Box Publishing will continue to support its remaining game line, as well as
publish new and innovative games as it has done for the past 10 years.
Mattel, Inc., (NYSE: MAT, www.mattel.com) is the worldwide leader in the design,
manufacture and marketing of toys and family products. The Mattel family is comprised of such
best-selling brands as Barbie®, the most popular fashion doll ever introduced, Hot Wheels®,
Matchbox®, American Girl®, Radica:® and Tyco® R/C, as well as Fisher-Price® brands,
including Little People®, Power Wheels® and a wide array of entertainment-inspired toy lines.
Mattel is recognized as one of the 100 Most Trustworthy U.S. Companies by Forbes
Magazine and is ranked among the 100 Best Corporate Citizens by CRO Magazine. Committed
to ethical manufacturing practices, Mattel marks a 10-year milestone in 2007 for its everevolving
Global Manufacturing Principles and focus on sustainable business practices. With
global headquarters in El Segundo, Calif., Mattel employs more than 30,000 people in 43
countries and territories and sells products in more than 150 nations. Mattel’s vision is to be the
world's premier toy brands -- today and tomorrow.