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Kids Muppets SpiritHoods Available: October 3, 2011  Retailers: Fred Segal stores and on SpiritHoods.com

SpiritHoods Expands Their Tribe in Celebration of the Brand-New Film Disney's The Muppets

New Limited-Edition Collection inspired by classic Muppets characters

Los Angeles, CA (August 31, 2011) - SpiritHoods, a manufacturer of unique animal-inspired faux fur accessories for men, women and children, and Disney Consumer Products will launch a new line inspired by The Muppets characters. The collection will be available this Fall for a limited time in conjunction with the release of Disney's The Muppets in U.S. theaters on November 23, 2011.

The Muppets line will combine the distinctive and one-of-a-kind style of SpiritHoods with the classic features and personality of timeless Muppet characters including Kermit the Frog, Miss Piggy, Animal and Gonzo in both kids and adult sizes. Miss Piggy's design is pink and playful, while the Kermit the Frog-inspired hood is bright green with big eyes and other classic Kermit characteristics. The collection ranges in price from $99 to $169 and will be available October 3rd in Fred Segal stores and on the SpiritHoods website.

"This is our first limited-edition collection and the SpiritHoods tribe is proud to be collaborating with such an iconic brand as The Muppets, their wild and varying characters lend themselves perfectly to our brand. There is definitely some good humor represented in this collection," said SpiritHoods Co-Founder and Design Director Alexander Mendeluk. "Many members of the SpiritHoods tribe also grew up as Muppets fans and we're looking forward to introducing our interpretation of these crazy characters."

"The Muppets have long been beloved for their humor, pop-culture relevance and whimsy that appeals to fans of all ages," said Soo Koo, Vice President of Fashion and Home Creative for Disney Consumer Products. "We liked SpiritHoods approach in using storytelling to develop design-driven lifestyle accessories that bring these favorite characters to life in a humorous way for both children and adults."

The Muppets-themed SpiritHoods collection will also be making surprise appearances on guests during New York's Fashion Night Out on September 8, 2011, so be on the lookout! With over 55 years of legacy, The Muppets are a classic American franchise with a fan base that spans the globe. Disney's The Muppets film marks their return to the big screen for the first time in 12 years.

For additional information on SpiritHoods please visit www.spirithoods.com


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About SpiritHoods:
There is a transformation that takes place when you wear a SpiritHood. This experience is un-definable, and completely unique to you . . .Join the Tribe, Share your experience.

PRO BLUE
We believe in inspiring positive change, and the truth is we can all help, this is why we have created PRO BLUE! When you purchase a SpiritHood with the PRO BLUE logo, we donate 10% of net profits to a non-profit organization dedicated to helping that particular Spirit animal. A major goal of ours is to educate people on the importance of helping these animals and empower them to make a difference.

Buy a SpiritHood, Help an animal.

About Disney's The Muppets:
On vacation in Los Angeles, Walter, the world's biggest Muppet fan, his brother Gary (Jason Segel) and Gary's girlfriend Mary (Amy Adams) from Smalltown, USA, discover the nefarious plan of oilman Tex Richman (Chris Cooper) to raze the Muppet Theater and drill for the oil recently discovered beneath the Muppets' former stomping grounds. To stage The Greatest Muppet Telethon Ever and raise the $10 million needed to save the theater, Walter, Mary and Gary help Kermit reunite the Muppets, who have all gone their separate ways: Fozzie now performs with a Reno casino tribute band called the Moopets, Miss Piggy is a plus-size fashion editor at Vogue Paris, Animal is in a Santa Barbara clinic for anger management, and Gonzo is a high-powered plumbing magnate. With secret, signature, celebrity cameos, Disney's "The Muppets" hits the big screen Nov. 23, 2011.

About Disney Consumer Products
Disney Consumer Products (DCP) is the business segment of The Walt Disney Company (NYSE:DIS) and its affiliates that extends the Disney brand to merchandise ranging from apparel, toys, home d├ęcor and books and magazines to foods and beverages, stationery, electronics and fine art. This is accomplished through DCP's various lines of business which include: Disney Toys, Disney Fashion & Home and Disney Food, Health & Beauty. Other businesses involved in Disney's consumer products sales are Disney Publishing Worldwide, the world's largest publisher of children's books and magazines, and www.DisneyStore.com and www.DisneyStore.co.uk, the company's official shopping portals. The Disney Stores retail chain, which debuted in 1987, is owned and operated by Disney in North America, Europe, and Japan For more information, please visit Disney Consumer Products or follow us at www.YouTube.com/DisneyLiving, www.Facebook.com/DisneyLiving and www.Twitter.com/DisneyLiving.