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T.M.X™ Elmo
The surprise is coming!

Latest Press Release

Since 1996, the big question of the holiday shopping season has been “What’s the next Tickle Me Elmo™?”

Surprise! It's the top secret tenth anniversary Tickle Me Elmo™ and something very special is going to be unveiled.

What will he do? No one will know until September 19, 2006 when the new Elmo makes his debut.

Why the big secret? It's part of the celebration of the tenth anniversary of Tickle Me Elmo's debut. The top secret edition is called T.M.X™ Elmo, with the X representing the number ten.

Ten years ago, everyone's favorite Sesame Street character made history as one of the most sought-after toys of all time. The toy caused a frenzy, with anxious toy shoppers waiting for hours in long lines when they heard news of a new shipment.

Since Tickle Me Elmo's 1996 introduction, he's done the Chicken Dance, the Hokey Pokey and his very own version of Y-M-C-A. What will Elmo do this year? Find out on September 19, 2006.

You can pre-order now, and be the first to own what will be one of the holiday season's hottest toys. Requires 6 "AA" and 3 button-cell batteries (included).


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'Shout' is Written by Ronald Isley, Rudolph Isley and O'Kelly Isley. Published by EMI VIRGIN SONGS, INC. d/b/a EMI LONGITUDE MUSIC.
Hokey Pokey © 1950 Acuff-Rose Music.
Y.M.C.A. © 1978 Can’t Stop Music, Inc.
© The Chicken Dance (Dance Little Bird) by Werner Thomas and Terry Rendall © September Music Corp International Rights Secured. All Rights Reserved.
About Fisher-Price
Fisher-Price, Inc., a subsidiary of Mattel, Inc. (NYSE: MAT) and located in East Aurora, New York, is the leading brand of infant and preschool toys in the world. The Company has a 75-year legacy of high-quality toys that enhance early childhood development. Its often-emulated Play Laboratory was the first child research center of its kind in the toy industry, allowing researchers to observe the way children play and how play benefits their development. Some of the Company’s best-known "classic" brands include Little People(r), Power Wheels(r) and View-Master(r). Fisher-Price is also a leading developer of baby gear products (nursery monitors, infant swings, high chairs) as well as a wide array of character-based toys inspired by high quality children’s programming such as Sesame Street(r), Dora the Explorer(tm) and Winnie the Pooh. The Company’s web site, at www.fisher-price.com, provides valuable information and resources to parents.
© 2006 Mattel, Inc. All Rights Reserved. © 2006 Sesame Workshop