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Kids Turn Toy News



anamalz Stegosaurus Receives A National Parenting Center 2011 Fall Seal of Approval

Nashville, TN (September 6, 2011) - Ever since Darwin's controversial "Theory of Evolution" came to light, the world has never been the same. But there's another, less-discussed "Theory of Toylution," that most people know nothing about. Simply put, the theory states that every great, new toy must build on what children love. And because children love dinosaurs, anamalz has proven that theory, ironically, with a cute, poseable stegosaurus. Instead of receiving a Doctorate in Toy Sciences, the company has been bestowed with a National Parenting Center 2011 Seal of Approval.

The National Parenting Center judges stomped around the room in approval of this Jurassic gem:

Anamalz NA - Anamalz Poseable Pal Stegosaurus
Award Category: Toys, Puzzles, Dolls and More
Recommended Ages: 3 and Up
Price: $12.95

"This is a fun, quirky little throwback toy that connected with young testers due to its simplicity of design and inviting appeal. Imagination play is the fuel that makes this toy work and the design of this wooden Stegosaurus, with his big feet and scaly back really connected with dino lovers. Parents like that the toy was environmentally friendly as was the packaging which was reusable. The price point also got high marks for being a very good value. Durability was another positive in the eyes of our testers who were impressed with Anamalz ability to weather some rough play and even some ambitious teethers."

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The National Parenting Center was founded in July of 1989, with the intention of providing the most comprehensive and responsible parenting advice to parents everywhere. The advice provided is furnished by some of the world's most respected authorities in the field of child rearing and development. The National Parenting Center's Seal of Approval program, created in 1990 as an adjunct to TNPC's support services, identifies the finest products and services being marketed to the parent/child audience. From educational and entertainment products and equipment to travel destinations, the consumer oriented testing process solicits evaluations from parents and their children. This award signifies to other parents that their peers have acknowledged a product's quality and desirability based on a wide variety of determining factors. By any yardstick there is no denying that 2010 was a tumultuous year throughout the world and here at home. As it releases the final Seal of Approval report of 2010, and awards the first 2011 Seals of Approval, The National Parenting Center wants to recognize the hard work and dedication it takes to persevere in a climate and times such as these. The companies and the people behind them have created products and services that really connected with its testers and are deserving of this award as well as the benefits that come with Seal. It is the sole intention of The National Parenting Center to advise, support and guide parents with sound, responsible advice.

Designed in Australia and made from sustainable maple wood, anamalz is the name of the wonderfully designed, award-winning range of toy animals that can be bent into dozens of funny poses. The green business proudly uses fabric that is azo dyed and their waste wood is used on a farm to grow mushrooms. Each toy is assembled in factories that are of the highest standards and meet international regulations. Of the dozens of animals, the giraffe, reindeer and dinosaurs are particular favorites – although a lovable gorilla with the nickname "Rilla" is also a popular choice among youngsters!

Visit all of the anamalz at their website at