WILLY WONKA BREAKS NEW GROUND WITH HIS MOST OUTRAGEOUS INVENTION EVER: INTRODUCING WONKAZOID
GLENDALE, Calif. (August 4, 2006) – While the world waits, Willy Wonka creates! This November, Wonka will unveil WonkaZoid, the ultimate combination of the two things tweens love most, candy and video games. The portable, affordable, colorful gadget keeps tweens entertained anytime, anywhere.
WonkaZoid is a hand-held, refillable candy dispenser with a fun, one-of-a-kind video game that features Wonka-rific characters. Each WonkaZoid comes with a full pack of WONKA® candy. The introductory series of WonkaZoid includes four varieties to collect and play: Strawberry NERDS® comes with the game NERDS Hockey, starring the Oompa Loompas; new Sour NERDS® is partnered with NERDS Freeze Tag; SWEETARTS® is teamed up with the SweeTarts Oompa Candy Flip game; and SWEETARTS® Shockers® is tied to the ever-challenging SweeTarts Shockers Shockball Showdown.
“Only the most original, innovative products come from the wacky world of Wonka,” said Tricia Bowles, Manager, Public Relations, Nestlé Confections & Snacks. “Marrying popular WONKA candy brands with video gaming represents the next level of imagination. It’s the kind of ‘gotta-have-it’ fun that could only come from Wonka.”
Collect, Eat & Play
This holiday launch is the first of what will be an ongoing line of collectible WonkaZoid dispensers, available year-round, in shocking colors and interesting shapes. “Each series will feature a number of new and different WonkaZoid dispensers equipped with Wonka-exclusive video games,” said Bowles. “This is just a glimpse of what’s to come.”
Trick-Out Your WonkaZoid
WonkaZoid comes in a variety of eye-popping colors. Also included are bold, graphic stickers tweens can use to customize (or skin) their WonkaZoid, making it uniquely theirs. As an added bonus, a promotional bar code is included on the back of each WonkaZoid, allowing tweens special discounts at select retailers. Discount details can be found at www.Wonka.com.
Beginning mid-November 2006, all four varieties of WonkaZoid will be available for a suggested retail price of $4.99 - $6.99 at retailers nationwide and on Amazon.com. To learn more about Wonka’s latest inventions, visit the wacky world of Wonka online at www.Wonka.com.
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The Willy Wonka Candy Factory company opened its doors in 1983. Since that time, Wonka has been dedicated to the art of producing fun, innovative, high-quality candies for kids of all ages. WONKA manufactures such well-known favorites as: NERDS®, NERDS® Rope, SweeTARTS®, SweeTARTS® Squeez, LAFFY TAFFY®, SweeTARTS® Shockers, RUNTS®, EVERLASTING GOBSTOPPERS®, LIK-M-AID® FUN DIP, PIXY STIX®, BOTTLE CAPS®, TART ‘N TINYS® and the WONKA® Bar.
About Nestlé USA
Named one of "America's Most Admired Food Companies" in Fortune magazine for the ninth consecutive year, Nestlé USA provides quality brands and products that bring flavor to life every day. From nutritious meals with STOUFFER'S® LEAN CUISINE® to baking traditions with NESTLE® TOLL HOUSE®, Nestlé USA makes delicious, convenient, and nutritious food and beverage products that enrich the very experience of life itself. That's what "Nestlé. Good Food, Good Life" is all about. Nestlé USA, with 2005 sales of $8.1 billion (includes Nestlé Nutrition), is part of Nestlé S.A. in Vevey, Switzerland the world's largest food company with sales of $73 billion. For product news and information, visit Nestleusa.com or NestleNewsroom.com.