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Kids Turn Toy News

VTECH® ENCOURAGES CREATIVITY AND LEARNING WITH NEW KID-APPROPRIATE VERSIONS OF TODAY’S HOT TECHNOLOGIES

Kids get in on the fun with motion-activated gaming, online social networking, interactive storytelling and a digital art studio – all new from VTech®

CHICAGO – (September 23, 2008): This fall VTech® proves that tech toys are not just for adults anymore with new kid-appropriate versions of the hottest technologies, which are hitting shelves now.

Whether kids are aspiring graphic designers, love to be active, or are budding storytellers, these new VTech products ensure that they will gain a jump-start on necessary skills as they have fun with today’s hottest products.

“VTech wants parents to feel confident that while their children participate in the latest technology trends, they are also learning,” said Julia Fitzgerald, vice president of marketing, VTech.

Vtech “We’ve created safe and fun toys and online communities that make parents feel good and give children the opportunity to learn and develop, no matter what their interests are.”

KidiArt Studio: High-Tech Creation Station
This interactive art console is like a mini Photoshop for digital creation that allows kids to edit and display their work on TV. The built-in digital camera gives them the freedom to capture images of family, friends, their own art work, and even create stop motion animations. Kids can send, save, share or print their creations, because KidiArt Studio connects to a PC.

KidiArt Studio, which is designed for kids ages 4 and up, is now on shelves and available for an estimated retail price of $79.99.

Vtech V-Motion: Wireless Motion-Activated Play
V-Motion takes educational video gaming to a new level with a motion-activated gaming system that engages both active minds and bodies. Plugging directly into the TV, it provides kids with a high-tech experience while using age-appropriate learning games like Kung Fu Panda and WALL*E, along with a motion-activated, intuitive wireless controller. Each Smartridge™ game encourages physical movement while giving minds a workout, as they learn basic math, reading, science, and spelling.

The V-Motion includes the V.Link™, a USB drive that connects kids to VTech’s secure online site to unlock bonus games and track their scores against other gamers. Designed for kids ages 3-7, V-Motion is available now at mass market retailers at an estimated retail price of $69.99. V-Motion Smartridges are available for an estimated retail price of $24.99 each.

Vtech V.Smile Cyber Pocket: On-The-Go Gaming
The V.Smile Cyber Pocket is a great way for young kids to have fun and tap into wireless game play. The Cyber Pocket features a compact, flip-up, high-resolution screen and touchable writing pad for educational video gaming on the go or at home. Kids can connect the handheld to the TV to play on the big screen, and then disconnect without disrupting their game. Like the V-Motion gaming system, kids can extend their play with the VTech V.Link (USB drive) online connection to unlock bonus play and track their scores. V.Smile Cyber Pocket is compatible with the current V.Smile Smartridge library and new licensed titles, including Kung Fu Panda and WALL*E.

V.Smile Cyber Pocket is designed for kids ages 5 and up and is available now at mass market retailers for an estimated retail price of $69.99.

Vtech Create-A-Story: Stories Come to Life
VTech and Disney have teamed up to inspire creativity with Create-A-Story, which enables kids to build their own story by choosing their characters, developing the storyline and watching as their creation comes to life on TV. Kids can select from their favorite Disney and Disney·Pixar characters, films and TV series, including “My Friends Tigger and Pooh,” “Cars,” “Finding Nemo” and “Disney Princesses.” Create-A-Story helps kids improve their reading skills while giving them creative reign.

Create-A-Story, designed for kids ages 3-5, comes with “My Friends Tigger & Pooh” software and two compatible books, Create-A-Story and Read-A-Story. It is available now at mass market retailers.

Planetvtech.com: Online World Just for Kids
Planetvtech.com is a great option for kids interested in exploring online communities because it’s designed just for them, allowing them to play, learn and “hang out” in a kid-friendly virtual world.

Children will enjoy interacting with fellow planetvtech.com members and earning points from games that can be redeemed for rewards. Plus the secure social site will put mom’s mind at ease by removing the Web browser and therefore disabling the possibility of their child visiting other Web sites. Kids can receive a free one-year membership card to this “Mom Approved” site in all of VTech’s grade school learning products.


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ABOUT VTECH
VTech, the creator of the Electronic Learning Products (ELP) Category and the award-winning V.Smile TV Learning System, is a world leader of age-appropriate learning toys. Since 1976, VTech has been developing high-quality, innovative educational products that enrich children’s development, from birth to preteen, through fun and smart play.
VTech Electronics North America, LLC is based in Arlington Heights, Ill. VTech Electronics Ltd. is headquartered in Hong Kong with distribution throughout North America, Europe and Asia.
For more information on the Whiz Kid PC Learning System, Kidizoom Camera and V.Smile TV Learning System and VTech’s additional product lines, visit www.vtechkids.com.