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CELEBRATING 25 YEARS OF CARING AND SHARING THIS HOLIDAY SEASON WITH NEW CARE BEARS™


Play Along® Introduces the Limited Edition 25th Anniversary Bear, as well as Lovable New Bears with a Whole New Look

Deerfield Beach, FL – Twenty-five years after capturing the hearts of an entire generation, the Care Bears™ continue to be America’s favorite bears! As part of the Care Bears 25th anniversary celebration, Play Along®, a division of JAKKS Pacific, Inc. (Nasdaq:JAKK), is introducing a limited-edition 25th Anniversary Care Bear, as well as a fresh new look for all the bears in the line. These new Care Bears are sure to find their way into the hearts of both young and old this holiday season!

The limited edition 25th Anniversary Care Bear made its debut at retailers nationwide on September 25th with a big celebration in New York City that had Care Bear costume characters giving hugs to people all over the city! The beautiful silver and white commemorative Care Bear features real Swarovski® crystal eyes and sterling silver-plated accents and is accompanied by a rare, never-before-released DVD of the very first Care Bears TV episode, The Land Without Feelings, which first aired in 1983.

Already recognized by Toy Wishes magazine, the Ultimate Guide to Family Entertainment, as one of their “Fab 5” toys for this holiday season and as a 2007 National Parent Publications Awards (NAPPA) Winner, the 25th Anniversary Care Bear is sure to make a perfect gift for Care Bears fans and collectors of all ages! For ages 3+, SRP $19.99

Also this fall, the Care Bears plush toys will have an all-new look based on the characters from the new Care Bears movie Oopsy Does It (in theaters August 4th). The Care Bears’ fresh, new look brings out each of the bear’s distinct and unique personalities with more expressive facial features. For ages 3+, SRP $3.99 - $19.99.

In this adorable new style are the new feature bears, Care Bears™ Sing-Along Friends. Each of these musical bears can sing 3 different songs, and when two or more Sing-Along Friends are nearby, they can recognize each other and all join in and sing together! For ages 3+, SRP $19.99

Along with the exciting new Care Bears products and all new entertainment, American Greetings Properties, brand owner, and The Joester Loria Group, exclusive licensing agent for the brand, have developed a full year of retail and marketing promotions celebrating the 25th Anniversary, including the debut of the first ever Care Bears float in the Macy's Thanksgiving Day parade


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About American Greetings Properties
American Greetings’ intellectual property and outbound licensing division, AG Properties was established in 2005 to develop multi-platform entertainment, licensing, merchandising and promotional campaigns for its classic properties, as well as develop a new series of character brands. The impetus for setting up the division was inspired not only by the success of two properties, Care Bears and Strawberry Shortcake, which have made $1.8 billion and $1.5 billion in retail sales respectively, but also the IP, digital, manufacturing and retail core competencies that define the American Greetings Corporation. For more information visit www.agpbrands.com

About The Joester Loria Group
The Joester Loria Group, www.joesterloriagroup.com, is a full-service licensing and marketing agency providing its clients with a full array of services, including: strategic planning, competitive analysis, implementation of licensing strategy, management of publicity and advertising and marketing for licensing programs. The Joester Loria group represents DaimlerChrysler Corporation for Jeep and Chrysler; American Greetings for Care Bears; Pepsi-Cola North America for Pepsi, Mountain Dew, and Aquafina; Baked Goods Leader, Entenmann's Products; award winning pre-school property Baby Genius, BBC Worldwide’s Planet Earth, Fido Dido, Couch Potato and Zippo. .

About Play Along
Play Along®, a division of JAKKS Pacific, Inc., is the award-winning toy company behind some of the most recognizable and popular children's toy licenses in the world, including classics like Cabbage Patch Kids® and Care Bears®, as well as new favorites like Disney Channel’s Hannah Montana and The Cheetah Girls. In addition to traditional toy lines, Play Along also manufactures and markets Speed Stacks®, the official equipment of the World Sport Stacking Association. Play Along’s products are found at specialty, gift and major mass retailers worldwide. For more information about Play Along’s products, visit www.playalongtoys.com.

About JAKKS Pacific, Inc.
JAKKS Pacific, Inc. (NASDAQ: JAKK) is a multi-brand company that designs and markets a broad range of toys and consumer products. The product categories include: Action Figures, Art Activity Kits, Stationery, Writing Instruments, Performance Kites, Water Toys, Sports Activity Toys, Vehicles, Infant/Pre-School, Plush, Construction Toys, Electronics, Dolls, Dress-Up, Role Play, and Pet Toys and Accessories. The products are sold under various brand names including JAKKS Pacific®, Play Along®, Flying Colors®, Creative Designs International™, Road Champs®, Child Guidance®, Pentech®, Trendmasters®, Toymax®, Funnoodle®, Go Fly a Kite®, Color Workshop®, JPI™ and Plug It In & Play TV Games™. JAKKS and THQ Inc. participate in a joint venture that has worldwide rights to publish and market World Wrestling Entertainment video games. For further information, visit www.jakkspacific.com.

Care Bears™ and related trademarks ©2006Those Characters From Cleveland, Inc. Play Along ™ & ©2006 Play Along, Inc. a division of JAKKS Pacific, Inc. All Rights Reserved.