EL SEGUNDO, Calif.--(BUSINESS WIRE)-- Barbie® doll has unveiled the newest innovation fashion doll — and it is already topping holiday wish lists. Combining technology and fashion like never-before, the 11.5-inch doll is also a 0.3 megapixel digital camera that makes it easy for girls to point, shoot and style their own photo-to-fashion statement as the snapped images are instantly displayed on Barbie doll's LCD shirt screen.

Barbie® Photo Fashion™ doll was recently named one of the "Most Wanted Toys of 2012" at toy and influencer industry event Time to Play in New York City on September 28^th. In addition, Parenting magazine named the doll "Best in Play 2012" and one of the most innovative toys in Mattel's portfolio. Furthermore, Barbie® Photo Fashion™ doll received The Oppenheim Toy Portfolio Platinum award for most innovative, engaging new product of the year as well as recognition on retailer Target's annual "Top 20 Toy List" for holiday 2012.

"As the world's most popular fashion doll, Barbie has always been at the forefront of fashion and imaginative play for girls," said Cathy Cline, vice president of Barbie® marketing. "And Barbie Photo Fashion doll lets girls do what they love most -- capture, create and customize their world through the lens of their favorite doll."

The digital camera features 4 MB of memory and stores up to 200 photos that can be downloaded to make room for more photo-taking fun. To save images or charge the built-in battery, the doll comes with a pink USB cord that plugs into to your computer (PC and MAC compatible). For additional customization, 30+ photo effects and graphics can be added for endless possibilities and a "slideshow" mode takes the doll from "play-to-display." Free downloadable software available on Barbie.com provides even more design features for endless hours of play.

For more information or for a product demonstration, please visit www.Barbie.com/PhotoFashion.

Barbie® Photo Fashion™ doll is available at retailers nationwide for an average retail price of $49.99.

Mattel, Inc. (NASDAQ:MAT) (www.mattel.com) is the worldwide leader in the design, manufacture and marketing of toys and family products. The Mattel family is comprised of such best-selling brands as Barbie®, the most popular fashion doll ever introduced, Hot Wheels®, Matchbox®, American Girl®, Radica® and Tyco R/C®, as well as Fisher-Price® brands, including Thomas & Friends®, Little People®, Power Wheels® and a wide array of entertainment-inspired toy lines. In 2012, Mattel was named as one of FORTUNE Magazine's "100 Best Companies to Work For" for the fifth year in a row. Mattel also is ranked among Corporate Responsibility Magazine's "100 Best Corporate Citizens." With worldwide headquarters in El Segundo, Calif., Mattel employs approximately 28,000 people in 43 countries and territories and sells products in more than 150 nations. At Mattel, we are "Creating the Future of Play." Follow Mattel on Facebook: www.facebook.com/mattel

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