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Kids Turn Toy News

Shown on The DUB Magazine Project, basketball superstar Shaquille O'Neal was the first to receive a D-Jayz DUB Edition DD6 Supercar from the exciting new DUB Garage line of toys.


DUB Garage™ Cruises to Toy Aisles This Month

Makes Other Toys Seem Like Just Toys

Norwood, MA, October 19, 2011- DUB Magazine™, nationally recognized authority on custom car culture, and Toy State®, award-winning manufacturer and innovator of lights and sound toy vehicles, have teamed to create the new DUB Garage™ line of customized toy vehicles.

Specially designed with the young car enthusiast in mind (ages 6+), DUB Garage brings DUB® style to the next generation! Combined with Toy State's best-in-class lights and sound features and DUB's signature wide-body style, each toy is equipped with Dropstars™ or Twenty Inches Strong ™ (TIS) rims, realistic Pirelli® tire treads, Eibach® suspension kits, and Borla® exhaust sounds. These authentic design details, along with multiple play functions, keep the fun rolling all day long!

DUB Garage puts a customized spin on some of the most recognized models in the automotive industry. Turn the playroom into a showroom with unique tricked-out cars from Ford, Chevrolet, and Dodge. Kids can choose from a wide variety of play features like Blazerz' eye-catching light show, the mixing decks and realistic scratch sounds of D-Jayz, or get in the driver's seat with Control Freakz, the full-function R/C car with a light-up turbo drive mode, real car sounds, and a DUB custom-styled remote controller.

Since 2000 DUB has designed nearly 300 vehicles for “A-List” celebrities, like Shaquille O'Neal (the first to receive a DUB Garage toy), pro-skateboarder Tony Hawk, and soccer icon David Beckham. DUB operates the DUB Magazine's Custom Auto Show and Concert Tour™, drawing nearly 500,000 attendees annually, and produces its own TV show, The DUB Magazine Project, that airs on MTV2. Each episode includes a DUB Garage segment, featuring a behind-the-scenes look at DUB's celebrity vehicle projects, including Shaq's personalized Ford Mustang.

With its slick vehicle designs, authentic accessories and eye-catching paint schemes, DUB Garage also easily transitions from the playground to the collector's mantle. Highlights from DUB Garage include:

    RIM ROCKERZ (Suggested Retail Price: $4.99): Popular licensed vehicle styles with signature DUB style and classic lights and sound play features!

    CUSTOM RIDEZ (Suggested Retail Price: $9.99): Motorized driving and pulsating beats have these licensed rides rollin' in style!

    DUB GARAGE D-JAYZ (Suggested Retail Price: $14.99): Freewheeling DUB Edition custom styles feature dual mixing decks that let you be the DJ! Hip-hop music, DJ mixing sounds, and exciting light effects give each D-Jayz ride its own unique personality!

    DUB GARAGE BLAZERZ (Suggested Retail Price: $24.99): Lights, lights and more lights! Hit the music and watch Blazerz glow! Signature DUB Edition styles are fit with motorized driving action, custom music, and lights & sound fun to make Blazerz stand out from the crowd.

    DUB GARAGE CONTROL FREAKZ (Suggested Retail Price: $49.99): DUB custom designs on popular Ford Mustang and Chevy Camaro styles feature full-function R/C action with realistic vehicle sounds, cool tunes and an exciting light-up turbo drive mode!

DUB Garage toys are available at Toys "R" Us, Meijer and Dollar General stores.


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About Toy State
Founded in 1984, Toy State is an innovator and an industry leader in the manufacture of licensed and highly stylized lights and sound vehicles. Toy State's core portfolio includes Road Rippers® lights and sound vehicles, as well as Cat® and Cat® Preschool lights and sound construction toys. Working in-step with the world's leading automakers, and Caterpillar, the leading manufacturer of construction equipment, Toy State products provide hours of enjoyment for kids of all ages. For more information, visit www.toystate.com.

About DUB
DUB® Publishing Inc, creator of DUB Magazine - The Original Automotive Lifestyle Magazine™, is a leading, authoritative voice in the urban automotive lifestyle scene. They, along with DUB Magazine's Custom Auto Show and Concert Tour™, have spawned a new era of urban car culture and lifestyle. The DUB® family of companies' stable of well known brands, including DUB Edition™, DUB Garage™, DUB Show™, DUB Shop™ and DUB Magazine Project™, are about individualism, unique styling and seeing trends before they happen.