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ToyQuest Introduces Youth Electronics Line RipRoar VideoFree- Take your TV to Go

October 20, 2006- Los Angeles, CA- Take your favorite shows wherever you go with ToyQuest’s new multi-media gadget, RipRoar VideoFree. ToyQuest, long known for producing innovative toys for teen and tweens, enters the youth electronics realm with the introduction of the RipRoar line of products.

“Our focus with RipRoar is to keep tweens in the toy aisle where retailers are losing them and get them excited about the product,” states Bob Del Principe, ToyQuest’s Vice President of Research & Development.

The shiny red-and-black portable player has a 512 MB internal memory and stores up to five hours of television, music, and pictures. VideoFree features a 2.5 inch color screen, rechargeable battery and built-in speakers. The player is programmable and can record up to 8 shows simultaneously at different times and channels. No hidden fees and no computer required; kids can enjoy their favorite shows anytime, anywhere for free.

“We know kids love television. But we also know that they don’t have the time to sit in front of the TV all night ,” Del Principe adds. “People are on the go more and they don’t want to be shackled by technology.”

Avi Rosenstein, ToyQuest’s Product Manager adds, “DVR technology has changed the way we watch TV, and VideoFree will change the way tweens perceive portable content.” Rosenstein continues, “Not only can they program the unit to record your favorite programs straight from their TV, but unlike DVR, they can also take them to watch on the go, which fits their lifestyle better.”

RipRoar VideoFree targets children ages 8 and older and retails for $179. For more information, visit www.riproarmedia.com.


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About ToyQuest
ToyQuest develops, manufactures and markets high quality proprietary toys and toys licensed from popular intellectual properties worldwide, including Blue Man Group, Disney, Nickelodeon, Warner Brothers, Star Wars, Sesame Street, and Little Tikes. ToyQuest uses innovative technology to design products that are fun for children and build on their natural creativity. For more information, visit www.toyquest.com.