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Kids Turn Toy News


Wild Creations

Crystal Growing Trees and Pocket Microscope Both Win High Honors

Myrtle Beach, SC (October 27, 2010) – Ten-year-olds discover that money doesn’t grow on trees but crystals do! Elementary school kids now carry microscopes in their pocket. Sounds wild? Actually these zany products from Wild Creations™ are the top award winners according to the Parents’ Choice Foundation judges. Crystal Growing Trees win a Fall 2010 Parents’ Choice Fun Stuff Award. Natural History Museum Pocket Microscope captures a 2010 Parents’ Choice Recommended Seal.

The prestigious Parents’ Choice Awards is the nation's oldest nonprofit program created to recognize quality children's media. The Parents’ Choice Awards program honors the best material for children and winning is not easy! A mere 20% of those items submitted to the Parents’ Choice Awards™ program receive a commendation in one of the six award levels: Classic, Gold, Silver, Recommended, Approved, and Fun Stuff, underscoring the influential and celebrated achievement of being honored with a commendation from the Parents’ Choice Awards program.

The Parents’ Choice Fun Stuff Award was created in response to requests to identify value priced age-appropriate products such as kits for making a keepsake for Grandma, party games, or birthday party gifts that won’t break the bank plus are well produced and fun. The Parents’ Choice Recommended Seal indicates that judges found the product distinguished enough to give it a notch above "Approval" rating – thus giving approval and thorough recommendation for reasons of production, appeal and fulfillment of its clear intent.

Bringing fun and recommended products to market is what Wild Creations does best. Beyond Parents’ Choice Foundation, toy industry judges have been impressed with the kooky yet educational items rolled out this year. Wild Creations earned kudos from iParenting Media Awards, The National Parenting Center, Mom’s Choice Gold Awards, Tillywig Toy Awards and Parent Tested-Parent Approved Media on various products in just the last three months. Parents’ Choice testers enjoyed playing with each of Wild Creations winning products. Listed below are their shared impressions: Crystal Growing Trees

Crystal Growing Trees • $7.99 • Ages 10+
Fall 2010 Parents’ Choice Fun Stuff Award
Crystal Growing Trees is a fun educational activity for children of all ages. The kit is very affordable and the experiment is easy enough to complete that even young children can enjoy it. The kit comes with materials for growing five trees full of crystals (the two inch trees are made of paper and the crystals develop from a small liquid substance provided). The crystals start to grow in a few hours and by the next day the tree is full of crystals. The directions are simple and the activity is easy to clean up. The activity is fun even for kids not showing a strong interest in science. Families and teachers will enjoy this product.


Natural History Museum Pocket Microscope Natural History Museum Pocket Microscope • $13.99 • Ages 5+
Fall 2010 Parents’ Choice Recommended
What excited our testers about this microscope was its pocket size, as it was very easy to carry in a backpack during nature hikes. Testers examined dragonfly wings and cricket's legs and used the magnified view to describe new discoveries journals or conversations. For example, the cricket's leg was hairy, with hairs not visible to the naked eye. Parents will enjoy the addition of magnification to their children's scientific exploration, and children will have fun collecting items specifically to view in detail. This product got our testers thinking about the world around them and helped convey basic exponents (due to the magnifying lens).

To purchase or find more information on their colorful catalog of products, visit Wild Creations website at

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Wild Creations, best known for its award-winning EcoAquarium™, is eager to expand young minds with smart ways to play! The Myrtle Beach-based company is grounded in an understanding of the interconnection of the earth and the cosmos with a profound reverence for animals, plants, soil, water and air. This reverence toward life is the basis for how the company conducts business and the basis for choosing the organizations they support including The Sierra Club, The Pet Industry Joint Advisory Council, and the American Specialty Toy Retailing Association. Wild Creations also supports the Horry County Disabilities and Special Needs Board by providing employment opportunities to individuals with special needs. At its online store,, customers from teachers to parents, are assured of discovering the best products and receiving the finest service before and after the sale.