Indulge Your Plastic Bubble Popping Tendency With Mugen Pop Pop|
Bandai America Brings the Japanese Endless Plastic Bubble Popping Toy Trend to the US
(CYPRESS, CA – October 29, 2008) – For those tempted to reach for the nearest sheet of
plastic bubbles look no further than Mugen Pop Pop from Bandai America!
Hitting shelves at major retailers on October 27, 2008, Mugen Pop Pop is a highly-addictive handheld keychain device that stimulates the strangely satisfying experience of popping plastic bubble packaging.
Mugen Pop Pop, which was originally launched in Japan as Mugen Puchi Puchi, (which
translated means “infinite bubble popping”), has eight authentic-feeling bubbles for continuous
popping, as well as surprise sounds like a dog bark, door chime, horn honk and more!
“Bandai America is excited to bring this fun and quirky Japanese trend to the US,” said
Danielle Armbrust, senior manager marketing, Bandai America.
“Mugen Pop Pop is perfect for kids who love to pop plastic bubble packaging and adults who want to pop their stress away.”
Available in four vibrant colors – ice, blueberry, lime and raspberry – the Mugen Pop Pop
keychain is small enough to take anywhere and play anytime!
For more information on Mugen Pop Pop, visit www.bandai.com/mugenpoppop.
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About Bandai America Inc.
A leader in introducing Japanese toy trends to the United States, Bandai America Incorporated is a
subsidiary of NAMCO BANDAI Holdings (USA) Inc., an entity that resulted from the integration of
Namco Ltd. and Bandai Co. Ltd. of Japan. Global interests encompass six strategic business units:
toys and hobby (toys, models, apparel and sundries), amusement facilities, game content (home and
arcade console gaming), network (mobile phone and PC content), visual and music content (including
home entertainment), and an affiliated business group. Bandai America is the manufacturer and
master toy licensee of some of the most popular brands in children’s toys and entertainment today,
including Power Rangers™, Ben 10™, DragonBall Z® and Tamagotchi®. The company is headquartered
in Cypress, California and information is available at www.Bandai.com.