American Girl® Expands into Canada
Company to Open New American Girl Retail Concept Stores in 2014
Partnering with Indigo Books & Music Inc., Canada's Largest
Book, Gift, and Specialty Retailer
MIDDLETON, Wis.--(BUSINESS WIRE)--American Girl, a division of Mattel, Inc. (NASDAQ:MAT), today announced
its expansion into Canada via the company's award-winning catalogue and
two experiential store-in-store boutiques in partnership with Indigo
Books & Music Inc. (TSX: IDG), Canada's largest book, gift, and
specialty retailer. Opening in spring 2014, the new American Girl retail
stores will be located in Indigo's Yorkdale Shopping Centre, Toronto,
and Robson Street, Vancouver.
"For nearly 30 years, American Girl has been celebrating and encouraging
girls through age-appropriate dolls, books, and experiences. Now, for
the first time, we are thrilled to take the American Girl experience
beyond the United States and inspire a whole new group of girls to
achieve their personal best," said Jean McKenzie, executive vice
president of American Girl. "We're equally excited about partnering with
such a well-established and creative company like Indigo. Its strong
following and powerful mix of premium experiences offers an ideal way to
introduce American Girl to more Canadian girls and their families."
Indigo's Founder and CEO Heather Reisman said, "I've loved American Girl
since its inception. My daughters grew up with American Girl. My
granddaughters are growing up with American Girl. We at Indigo are
thrilled to be bringing this iconic and inspired brand to Canada."
Visitors to Indigo's new American Girl store-in-store boutiques will
find an assortment of the company's popular doll brands, including the
Girl of the Year®-a modern-day character,
launched annually, that comes to life via an original 18-inch doll,
accessories, outfits, and books that reflect the interests and issues
of today's girls.
My American Girl®-a line of contemporary
18-inch dolls that allow a girl to select from several different
combinations of skin tone, eye color, and hair-color to create a doll
that's just right for her. A variety of books, outfits, and
accessories round-out the play experience for girls.
Bitty Baby®-a line of high-quality baby dolls
available in 11 different combinations of skin tone, eye color, and
hair-color, accompanied by premium picture books, outfits, and
accessories that encourage nurturing play in girls 3 and up.
In addition to the doll lines, the Indigo American Girl store-in-store
boutiques will carry Dress Like Your Doll girl-sized clothing and
a variety of best-selling American Girl books. Fans can also
treat their dolls to a new hairstyle or ear piercing in the Doll Hair
Salon and enjoy free girl-and-mom-friendly events and programs
offered throughout the year.
The new American Girl stores at Indigo are slated to open in spring
2014. Future announcements about grand-opening dates will be made as
schedules are finalized.
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ABOUT AMERICAN GIRL
American Girl is a premium brand for girls and a wholly owned subsidiary
of Mattel, Inc. (NASDAQ:MAT, www.mattel.com),
the world's leading toy company. Since its inception in 1986, American
Girl has been devoted to celebrating girls ages 3 to 12 through
age-appropriate, high-quality dolls and accessories, books, clothes,
movies, and unforgettable experiences. Best-selling lines include My
American Girl®, Girl of the Year®, Bitty Baby®,
and its classic historical characters. Headquartered in Middleton, WI,
products are sold exclusively through the company's award-winning
catalogue, on americangirl.com,
and in its experiential retail stores. By inspiring girls to be their
best, American Girl has earned the loyalty of millions of girls and the
praise and trust of parents and educators. To learn more about American
Girl or request a free catalogue, call 1-800-845-0005 or visit www.americangirl.com,
ABOUT INDIGO BOOKS & MUSIC INC
With books always at our heart and soul at Indigo we are about telling
stories and creating experiences. Indigo is Canada's largest purveyor of
ideas and inspiration to enrich your life, with books, specialty toys,
gifts and lifestyle enhancing products that affordably offer intrinsic
quality, beauty and timeless design. As the largest book and specialty
retailer in Canada, Indigo operates in all provinces under different
banners including Indigo Books & Music; Indigo Books, Gifts, Kids;
IndigoSpirit, Chapters, The World's Biggest Bookstore, Coles and the
online channel, www.indigo.ca.