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Kids Turn Toy News

Step2's Holiday Toys Turn Big People Tasks into Role-Modeling Fun for Kids


America's Largest Toy Maker Launches Website to Send Letter to Santa, Parents Can Enter Sweepstakes

STREETSBORO, Ohio, Nov. 4, 2010 /PRNewswire/ -- From just-like-dad play power drills to little chefs in the kitchen to make-believe baby doll nurseries, role-modeling fun just like mom and dad is the hot toy trend for holiday 2010 - according to America's largest toy manufacturer, The Step2® Company.

"We know kids love to imitate everything their parents do, so we're proud to offer a broad range of durable, well-priced toys that encourage hands-on activities for both boys and girls," said Step2 CEO Jack Vresics.

Step2 believes that safety and fun go hand-in-hand. Ninety percent of all Step2 toys are made in America and tested to the highest standards, both at an internal testing facility and through accredited third party testing companies.

Little Ones Can Write Letters to Santa

In spirit of holiday wishes, adults can encourage their kids to write letters to Santa via the Step2 Wish Book website ( and make a wish-list for their favorite toys. Grown-ups can print out the list, email it to share with other family members, and kids can send directly to Santa's workshop.

Topping the lists are likely to be some of the newest award-winning toys, recently honored by The Oppenheim Toy Portfolio, the toy industry's leading independent consumer reviewer of children's toys and media. Three of Step2's latest toys were chosen by the judges based on educational and play value, safety, age appropriateness, economic value and other factors, including actual child and parent feedback from testing families around the nation. Award winners met the highest toy safety standards.

Here are some other new holiday toys from Step2:

    Master Chef Kitchen Master Chef Kitchen; MSRP: $159.99: Bake a treat in the oven or make a quick snack in the microwave with the latest multi-level kitchen by Step2. Complete with five electronic features, phone, oven, stove, microwave and phone and light, this kitchen offers the kids' non-stop hours of pretend-play fun. A 36-piece accessory set is included with the kitchen as well as three "woven" detailed storage baskets for added accessorizing. Ages 2+ (Visit Toys R' Us for purchase)

    Little Helper's Shopping Cart; MSRP: $34.99: Hate to grocery shop? Your little one doesn't. With Step2's Little Helper's Shopping Cart your toddler can push toys and groceries all around. A cart bed underneath provides extra storage. Ages 2+ (Oppenheim Toy Portfolio Platinum Award Winner)

    Deluxe Nursery Center; MSRP: $79.99: Perfect for baby playtime, the Step2 Deluxe Nursery Center features a baby changing table, feeding station, washer and storage space for all of baby's things. The Deluxe Nursery Center is ideal for developing nurturing, love and care skills through pretend play. Ages 2+

    Little Helper's Doll Stroller; MSRP: $34.99: A great addition for baby playtime, the Step2 Little Helper's Doll Stroller is perfect for toddlers and early walkers. The stroller is easy to push and store dolls and other toys for play time fun. Made with durable molded wheels that won't scratch floors, the stroller is perfect for both indoor and outdoor play. Ages 2+ Deluxe Workshop

    Deluxe Workshop; MSRP: $139.99: Let your little worker in on the fun with the Step2 Deluxe Workshop. This play shop encourages hand eye coordination and pretend play with realistic-looking tools and props. Your little builder's imagination will run wild with the tool chest cabinet, hanging jars for storage, working overhead shop light and battery operated drill featuring realistic sounds and interchangeable drill bits for maximum realism. Comes complete with a 50-piece accessory set and pretend shop vac. Batteries not included, minimal adult assembly required. Ages 3+

    Deluxe Art Master Desk; MSRP: $89.99; The Art Master Desk provides plenty of storage and fun for the budding artist in your home. A large work surface is surrounded by molded-in compartments and a dry-erase writing surface making this art desk is the ultimate place for creativity. A raised shelf keeps art supplies in order and a push-button light helps illuminate the drawing area. Two large bins are included to store coloring books and art supplies as well as a New Traditions Chair to provide your artist with a place to sit. Adult assembly is required. Requires three "AAA" batteries, not included. Ages 3+

Sweepstakes for Santa's Helpers

To help harried families with holiday shopping, Step2 is hosting a "Sweet Treat" national sweepstakes, which will award randomly selected consumers with gift certificates to be redeemed at in the amounts of $1,000.00 for the grand prize winner, $500.00 for second place and $250.00 for third. For official rules and to enter, visit from November 1 through December 10, 2010. Winners will be randomly selected and notified by December 15.

For more information on Step2 products please visit

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About The Step2® Company:
The Step2® Company is a family company with brands including Step2® and Infantino® that foster learning and development through creative play in children from birth to school-age years. Step2, based in Streetsboro, Ohio, is the largest American manufacturer of preschool and toddler toys and the world's largest rotational molder of children's and home products, including children's play kitchens, playhouses, outdoor toys and ride on toys, as well as home products such as mailboxes, gardening aids and trash cans. Infantino products are made with love in San Diego, Calif. Infantino specializes in newborn and infant products including engaging toys, playmats and carriers. Visit, and to learn more about The Step2 Company brands.