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Hasbro's EASY-BAKE Oven Inducted into National Toy Hall of Fame

PAWTUCKET, R.I. --(Business Wire)-- Nov. 9, 2006 Hasbro, Inc. (NYSE: HAS) is proud to announce that its beloved EASY-BAKE Oven was today inducted into the National Toy Hall of Fame® at Strong - National Museum of Play® . Since its introduction in 1963, the EASY-BAKE Oven has inspired millions of young children to create savory dinners, delicious desserts and edible works of art. Now, over 40 years later, the EASY-BAKE brand is still helping to mold and shape the bakers, chefs and restaurateurs of tomorrow.

"We are thrilled to have the EASY-BAKE Oven recognized by the National Toy Hall of Fame® ," said Michelle Paolino, director of marketing, Girls, Hasbro, Inc. "Millions of little girls have baked their first 'big girl' cake with the EASY-BAKE Classic Oven, so it's fitting that the oven be recognized by the National Toy Hall of Fame® for continuing to inspire millions more to whip up delicious recipes the EASY-BAKE way."

"No wonder the Easy-Bake Oven has remained so popular for more than 40 years. There's no better way to learn how to follow directions, develop judgment, and learn to cook," said Patricia Hogan, Curator, Strong National Museum of Play® . "And the best part: play with an EASY-BAKE Oven makes its own reward. Who doesn't love chocolate cake!"

In 2006, the master chefs at Hasbro's EASY-BAKE Oven brand cooked up a whole new look for the classic toy oven. The EASY-BAKE Classic Oven's new design features a heating element that no longer requires a lightbulb! Kids will bake their favorite sweets and treats just like mom and dad do in their "real" kitchen oven.

The National Toy Hall of Fame® at Strong - National Museum of Play® recognizes toys that have engaged and delighted multiple generations, inspiring them to learn, create, and discover through play. Criteria for induction include: Icon-status (the toy is widely recognized, respected, and remembered); Longevity (the toy is more than a passing fad and has enjoyed popularity over multiple generations); Discovery (the toy fosters learning, creativity, or discovery through play); and Innovation (the toy profoundly changed play or toy design).

The EASY-BAKE Oven joins Hasbro favorites CANDY LAND, G.I. JOE, MONOPOLY, MR. POTATO HEAD, PLAY-DOH, SCRABBLE and TONKA TRUCKS in the National Toy Hall of Fame® . To date, 36 toys have been inducted into the National Toy Hall of Fame® .

National Toy Hall of Fame


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About Strong - National Museum of Play®
Strong - National Museum of Play® is the only museum in the world devoted to the study of play as it illuminates American popular culture. Known for its family-friendly, interactive exhibits and world-renowned collections (including the world's largest collection of toys and dolls), the museum recently underwent a $37 million expansion making it the nation's second largest children's museum and Upstate New York's largest year-round family attraction. For more information on the National Toy Hall of Fame® visit http://www.museumofplay.org.

About Hasbro, Inc.
Hasbro (NYSE: HAS) is a worldwide leader in children's and family leisure time entertainment products and services, including the design, manufacture and marketing of games and toys ranging from traditional to high-tech. Both internationally and in the U.S., its PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, TIGER and WIZARDS OF THE COAST brands and products provide the highest quality and most recognizable play experiences in the world.