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Polly Pocket™ Is Hollywood's Newest Star, Launching "Pollyworld™", Her First-Ever, Full-Length Movie On Dvd And A Fabulously Fun Toy Line
New DVD Release and Award-winning Toy Line Arrive Just in Time for the Holidays

EL SEGUNDO, Calif. (November 13, 2006) - Polly Pocket™, the world's best-selling miniature doll , makes her movie debut tomorrow with the release of Mattel Entertainment's first ever, full-length made-for-DVD Polly Pocket™ movie, "PollyWorld™." Supported by a full line of fun toys - including the award-winning PollyWorld™ Rockin' Theme Park™ Playset - the animated movie features Polly™ and her best friends on a fabulous weekend adventure in PollyWorld™, where the coolest amusement park meets the ultimate shopping promenade filled with shopping, friendship, music and fun.

Girls can relive Polly™ and her gal pals' fun movie adventures with a complete range of toys and products, including the PollyWorld™ Rockin' Theme Park™ Playset, which is all about things girls love - thrilling rides, music to the max and shopping galore. Other toys to let girls play out the PollyWorld™ adventure include the Lila® Costume Cart, Lea® Gift Shop and the Dress N Drive™ Lounge, to mention a few.

"Polly Pocket continues to be one of the strongest girls' toy brands in the world, each year delivering new play experiences and fun surprises that only Polly can bring to girls," said Stephanie Cota, Vice President, Girls, Mattel Brands. "The 'PollyWorld'-themed toy line takes the Polly Pocket brand to a new level, allowing girls to play out the movie's most memorable scenes and relate to Polly in an entirely new way."

"PollyWorld™" is the second joint made-for-DVD release from Mattel Entertainment and Universal Studios Home Entertainment since the two companies announced a multi-year, multi-picture marketing and distribution deal in April 2006. "PollyWorld™" follows the successful September release of "Barbie™ in The 12 Dancing Princesses" and is anticipated to become a family favorite in home entertainment DVD libraries everywhere.

"Mattel Entertainment is thrilled to grow our entertainment portfolio by bringing the world's favorite small doll Polly Pocket to the small screen," said Richard Dickson, Senior Vice President, Marketing, Entertainment and Media, Mattel Brands. "We're confident that the established success of Polly Pocket in the toy industry, combined with a movie that is filled with an engaging storyline, humor, fun and great music, will propel the Polly Pocket property to new heights and create a new entertainment franchise that families will love."

"PollyWorld™" DVD Movie

Polly Pocket™ makes her first full-length made-for-DVD movie debut in PollyWorld™! Join Polly™ as she hits the world's most thrilling amusement park full of monster good rides, the ultimate shopping experience and music to the max - including a not-to-be-missed performance by Polly™ and The Pockets! Polly™ and her classmates compete in a charity version of their favorite mega-reality show, Roll Like That! The only thing holding them back from winning the fab first prize is Polly's scheming future step mom and her jealous classmate Beth. But with Polly's best friends behind her, there's nothing a little girl-power can't overcome! Suggested retail price is $19.98.

"PollyWorld™" Toys

Additionally, girls can relive key moments from the movie with a complete range of PollyWorld™ toys and products including:

    PollyWorld™ Rockin' Theme Park™ Playset

    Already named as a Toy Wishes Magazine "Holiday All Star," the PollyWorld™

    Rockin' Theme Park™ is the coolest amusement park-meets-ultimate shopping promenade and allows girls to bring Polly™ and her friends' adventures in PollyWorld™ to life. Magically transform Polly™ and Lila® into rock stars in seconds with Quik-Clik™ technology and perform their hit songs from the rooftop of PollyWorld™ with cool light-up instruments and glam rock star fashions. Go to the boutique to freshen up, pick up some new tunes at the music store and end the day with snacks at the grill. But, that's not all - there are thrilling rides like the hair-raising monorail ride where Polly™ actually goes upside down. The PollyWorld™ Rockin' Theme Park™ playset includes one doll and many Quik-Clik™ fashions and accessories. Suggested retail price is $39.99 for ages 4 and up.

    PollyWorld™ Dress N Drive™ Lounge

    The PollyWorld™ Dress N Drive™ Lounge is a great place for Polly™ and her friends to chillax. When it's time to tour PollyWorld™ Rockin' Theme Park™, Polly™ doll can go down to the lounge and "magically" escape in her first-ever Quik-Clik™ scooter fully dressed in a fab new outfit. The PollyWorld™ Dress N Drive™ Lounge is specially designed to connect to the PollyWorld™ Rockin' Theme Park™ Playset, Lila® Costume Cart and Lea® Gift Shop for the ultimate theme park experience. The Dress N Drive™ Lounge includes one doll, two Quik-Clik™ scooters and many Quik-Clik™ fashions and accessories. Suggested retail price is $19.99 for ages 4 and up.

Other items in the toy collection include:
  • PollyWorld™ Limo-Scene™ Vehicle
  • PollyWorld™ Dial-A-Song™ Assortment
  • PollyWorld™ Park Pals™ Assortment


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About Mattel
Mattel, Inc., (NYSE: MAT, www.mattel.com) is the worldwide leader in the design, manufacture and marketing of toys and family products, including Barbie®, the most popular fashion doll ever introduced. The Mattel family is comprised of such best-selling brands as Hot Wheels®, Matchbox®, American Girl®, Radica® and Tyco® R/C, as well as Fisher-Price® brands (www.fisher-price.com), including Little People®, Rescue Heroes®, Power Wheels® and a wide array of entertainment-inspired toy lines. With worldwide headquarters in El Segundo, Calif., Mattel employs more than the 30,000 people in 42 countries and sells products in more than 150 nations throughout the world. Mattel's vision is to be the world's premier toy brands -- today and tomorrow.

© 2006 Mattel, Inc. and/or Origin Products Ltd. The POLLY POCKET trademark is owned by Origin Products Ltd. Other trademarks are owned by Mattel, Inc. or Origin Products Ltd. All Rights Reserved.