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Kids Turn Toy News

Walmart and Garanimals Announce New Line of Play & Learning Pre-School Toys

Mattel Wide assortment of great quality toys supported by trusted brand name comes to all Walmart locations at every day low price

NEW YORK --(Business Wire)-- Nov 16, 2009 Garanimals, the name that millions of parents have come to love and trust in children’s apparel, and Walmart have announced the introduction of a new line of play and learning toys exclusively at Walmart stores, just in time for the upcoming holiday season.

The new toy line features age appropriate toys for infants, toddlers and pre-school children that come brightly packaged with many of the same animal characters that have made Garanimals so recognizable to parents and kids the world over.

Items in the collection, range in price from $3 to $29 and include a Pull-Apart Shape Sorter, ABC Wood Blocks, a Bath Boat with Squirters, Easy Grab Assorted Wood Puzzles, and a 5-in-1 Learning Cube.

“The new line is a part of Walmart’s effort to enhance our pre-school toy assortment and provide a new selection of quality toys that many moms will remember from their youth, with a superior value in comparison to specialty stores,” said Laura Phillips, chief toy officer and vice president of Toys, Walmart.

The new Garanimals toy line follows the successful introduction of Garanimals kids apparel which came to Walmart exclusively in 2008. Just as in apparel, the Garanimals toy line will bring exceptional value to mom while offering high quality products that can stand up to hard usage in children’s play.

The Garanimals brand will be supported by a multi-million dollar television advertising campaign this fall and holiday.


Wal-Mart.com USA, LLC

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About Garanimals
Garanimals is a division of Garan Incorporated, a wholly owned company of Berkshire Hathaway. Head quartered in New York, Garan is one of the nation's leading manufacturers of apparel for children, women and men.

About Walmart
Every week, millions of customers visit Walmart stores, Neighborhood Markets, and Sam’s Club locations across America or log on to its online store at www.walmart.com. The company and its Foundation are committed to a philosophy of giving back locally and last year gave more than $378 million to local communities in the United States. For more information about Walmart ,visit www.walmartstores.com.