Visit Now Visit Now Visit Now Visit Now Visit Now Visit Now Visit Now
Kids Turn Toy News

Introducing, the One-Stop Shop for the Hottest Toys and Gifts This Holiday Season This Year, The Big Toy Book® Features Toys and Games from Multiple Retail Sources, Giving Consumers a Choice and a Voice

NEW YORK --(Business Wire)-- Nov 23, 2009 Moms, dads, grandparents and gift givers searching for the hottest toys this holiday season can now find them online at Now, shoppers can easily find the best deals on toys and games from manufacturers big and small, sold at mass, specialty, online and independent toy retailers, all through one easy-to-navigate online shopping destination:

“ not only makes shopping simple and easy, but also empowers consumers by giving them a choice as to where they ultimately buy the toys and games topping kids’ holiday wish lists this year,” says “The Toy Insider Mom” Laurie Schacht, co-founder of “At, shoppers can find the toys they are looking for—whether they have a specific item in mind or are looking for an age-appropriate gift idea—and then purchase them from their preferred retailers at the best prices available online. ”

For shoppers who know exactly which toys they’re looking for, or for those who might need a gift suggestion, allows consumers to shop by Type, Brand, Age Group, Company, and What’s Hot. Products are also grouped by girls and boys by various age ranges, from babies ages 0-24 months and preschoolers ages 3-5, to older kids ages 6-8, tweens ages 8-12 and teens.

The Big Toy Book® team of moms has also divided all products on the site into specific toy categories, including arts & crafts, games & puzzles, educational, tech toys, eco-friendly, construction, electronics, Web and more.’s interactive tools and easy site navigation assist shoppers in finding exactly what they’re looking for, as well as the best current deals online, without having to go from site to site.

After purchasing an item on, shoppers are invited to share their feedback about their toy and retailer experience using the site’s comment form—enabling the consumer to determine “What’s Hot.” Moms, dads and gift givers can use these reviews to assist them in their decision-making process.

“For years, millions of shoppers have excitedly awaited ‘The Big Toy Book’ to arrive on their doorstep, but this year, they’ll find The Big Toy Book bigger and better than ever, available at their fingertips, online and interactive, at,” says Toy Trend Expert Reyne Rice, co-founder of “Combining the ease of online shopping with a choice of multiple retailer options, is the new one-stop shop for holiday and year-round toy shopping.”

Toys from the brands consumers know and love are currently featured on, including longtime favorites Disney, Sesame Street, and Hello Kitty; hot sensations Twilight, Bakugan and Harry Potter; and newer classics Dora, Sponge Bob and many, many more.

For more information about hot toys, great online deals and more, read Laurie and Reyne’s blog at and follow them on Twitter: @TheBigToyBook.

News | Toy News

About The Big Toy Book®
While The Big Toy Book® has been in consumers’ lives for years, was just launched in November 2009. is an online shopping portal for parents, grandparents and gift givers that showcases the hottest toys and games in the marketplace today. It’s the toy shopping destination that gives consumers a choice and a voice—the knowledge and power to decide where they make their toy purchases, and the ability to provide feedback and share their experiences with other consumers.
Featuring products from a wide range of retail sources, large and small, specialty, mass and more, organizes items in an easy-to-use format, searchable by toy category, age range, gender and more. Shoppers using the site also have the ability to determine which products on the site are the hottest through a feedback feature, making the site truly unique. was founded by moms Laurie Schacht, “The Toy Insider Mom,” and Reyne Rice, Toy Trend Expert, two toy industry veterans with more than 50 years combined experience.
For more information, please visit