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Kids Turn Toy News

Toy Industry Association Launches Consumer Website Showcasing Best Toys of the Year as Selected by Industry Experts Brims with Toy Gift Ideas; Downloadable Shopping List and Prize Packages

NEW YORK --(Business Wire)-- Nov 23, 2009 Just in time for the all-important holiday shopping season, the Toy Industry Association (TIA) has launched a new website for consumers that lists the best toys of this year, as selected by toy industry experts. The site,, showcases the top toys in twelve (12) product categories that have been nominated for the 2010 Toy of the Year Awards (TOTY). Well-recognized as the “Oscars®” of the toy industry, the coveted awards program is celebrating its tenth anniversary.

Visitors to will find descriptions of each TOTY-nominated toy and links to each manufacturer’s website where they can access more detailed information. To help make toy shopping easy, the Toy Awards site features a free, downloadable gift shopping list which parents and caregivers can take with them to stores to aid in selecting the most innovative and desirable toys this holiday season. Kids, parents and caregivers can also identify their favorite toys using an electronic polling system and opt-in to register for one (or more) of eleven (11) prize packages.

“The TOTY Awards showcase the most creative and innovative products as selected by the toy industry itself,” said Stacy Leistner, Vice President, Strategic Communications, TIA. “We want families to have fun looking through the lists of products the toy industry considers to be the ‘best of the best’ and adding their personal favorites to holiday wish lists.”

The TOTY winners will be announced on February 13, 2010 at a banquet and ceremony in New York City, officially kicking off American International Toy Fair ( week. Prize package winners will be announced after February 13, 2010.

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About TIA
TIA is the not-for-profit trade association for producers and importers of toys and youth entertainment products sold in North America, representing over 500 companies who account for approximately 85% of domestic toy sales. Toy safety is the number one priority for the toy industry. TIA has a long history of leadership in toy safety including development of the first comprehensive toy safety standard more than 30 years ago, and working with government, consumers and industry on ongoing programs to ensure safe play. For more information about TIA, visit For more information about the TOTY Awards, visit

ACADEMY AWARD(S) ®, OSCAR(S) ®, OSCAR NIGHT® and OSCAR® statuette design mark are the registered trademarks and service marks, and the OSCAR® statuette the copyrighted property, of the Academy of Motion Picture Arts and Sciences.