LEGO® Bricks Now Available from Hands-On Mobile
'Toy of the Century,' LEGO Building Bricks, Make Second Appearance in a Mobile Game
SAN FRANCISCO --(Business Wire)-- Nov. 29, 2006 Hands-On Mobile, a leading global publisher and developer of mobile lifestyle, games and personalization products, announced today that LEGO Bricks, a mobile puzzle game featuring the LEGO Classic brand, is now available for mobile phone users in North America.
LEGO Bricks appeals to all mobile phone gamers with its 'pick up and play' action thanks to its intuitive controls. This engaging puzzle game is easy to learn but challenging to master - simply rotate and match colored LEGO Bricks in vertical and horizontal rows of three or more to make them disappear, attempting to make it to the top of the high score leader board.
"Everybody loves LEGO!" said Keith McCurdy, Chief Operating Officer, Hands-On Mobile. "Hands-On Mobile is challenging consumers' puzzle solving skills with America's favorite building bricks. LEGO is a fantastic addition to our growing portfolio of brands that include Hasbro, World Poker Tour and Marvel."
Based on the iconic brand, LEGO Bricks features:
"LEGO is a marketer's dream, having been named 'Toy of the Century' by Fortune and the British Association of Toy Retailers," said Paul Baldwin, Vice President of Marketing, Hands-On Mobile. "The LEGO brand resonates powerfully with both male and female mobile users and allows us to cast a wide net with our marketing efforts."
- Vibrant environments and levels as well as distinctive animated backgrounds based on the diverse and colorful world of LEGO.
- Special power-ups that can help or hinder efforts, such as freezing and exploding bricks.
- Strategy planning with a special preview that shows oncoming bricks.
- High score table tracks top score.
- Easy-to-use one-thumb controls.
Hands-On Mobile is supporting the LEGO branded title with a multi-faceted marketing initiative, including print, online, transit and outdoor advertising campaigns. The company is also implementing co-marketing programs with the LEGO Group.
LEGO Bricks is available for download now on major carriers worldwide via cell phone or the Hands-On Mobile web site, http://www.handson.com.
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About Hands-On Mobile, Inc.
Hands-On Mobile is a leading global publisher of mobile lifestyle, games and personalization products targeting all market segments of the mobile handset marketplace. With operations in four continents, Hands-On Mobile develops, publishes and distributes mobile content to more than 180 of the world's leading operators in 40 countries. Hands-On Mobile provides operators and their customers with the world's best entertainment brands and applications and provides brand owners with the shortest route to market. The Hands-On content catalogue is diverse, including BREW, Java, SMS, MMS, and WAP games, and music, sports, lifestyle, personalization, and information-services subscription products. Hands-On Mobile is a U.S. corporation with headquarters in San Francisco and offices in San Diego and Los Angeles, California; London and Bollington, England; Krakow, Poland; Sao Paulo, Brazil; Shanghai and Beijing, China; and Seoul, Korea. For more information about Hands-On Mobile's products and organization please visit http://www.HandsOn.com.