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Kids Turn Toy News

SHAILIE™ Fashion Design Toy Wins Product of the Year

SHAILIE™ Fashion Design Shailie™ Starter is awarded 2009 Creative Child Magazine's, PRODUCT OF THE YEAR AWARD

Centerville, Utah, December 2, 2009- Creative Child Magazine's prestigious toy awards program names Shailie™ as the Product of the Year (Educational Pretend Play Category). In Henderson, Nevada each May, Creative Child Magazine hosts a 2-day event, inviting over one hundred guest toy reviewers. Creative Child Magazine's Toy Awards Program is unique in that all products submitted are reviewed by moms and educators. Each toy is evaluated many times, and then scores are tabulated and comments reviewed to select the winning toys. Creative Child names only one toy per category as a Product of the Year.

"It is exciting to win this award," said Kari Kawa, parent inventor of Shailie™. "As a mother and a school teacher myself, I love that other parents and educators selected Shailie™ as the winner. Some have compared Shailie™ to a girls’ play-version of Project Runway™ because it let’s girls easily design, create, and wear their own fashions. Traditional dress-ups typically give children no choice other than which dress to wear. With Shailie™, the possibilities have no limit. It’s been so much fun creating a way for girls to have a fashion frenzy!”

Shailie™ empowers girls to be creative. Shailie™ dresses come in pieces. Sleeves, skirts, tops, and accessories come in various styles, colors, and lengths. All pieces easily attach and detach; girls can mix and match creating endless looks to wear and model with friends.

The Shailie™ Starter, includes a life-size designer dress form and stand (girls’ size medium). The dress form—a must have for aspiring young designers--doubles as a darling accent to any girls room décor. The starter kit also comes complete with the base dress (a slip-like top and skirt on which all the finished dress pieces attach); two crystal satin skirt pieces, a crystal satin sash, a pink jewel, 5 sequined top pieces, and a closet for storage.

Themed fashion kits that contain dress pieces and a variety of accessories--from jewels and flowers to buttons and trims—are also available. Kits include princess, prom and fairy themes. All dress kits mix and match to create endless combinations of beautiful dresses. Let the fashion frenzy begin!

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About Style Paige
Style Paige, LLC was founded in July 2008 to meet a unique need for creative play in the toy market for girls, primarily ages 6-13. The company’s primary product line includes Shailie™, a fashion designer system of extensive mix-and-match dress-up clothes pieces and accessories that empower girls’ creativity. Shailie™ revolutionizes the world of dress-ups. With Shailie™, girls design, create and wear their own fashions. Shailie™ promotes interactive play among a variety of ages and the possibilities for creativity and fashion fun are endless. No sewing required. Learn more at