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RealLiveSports Takes Top Honors in Inaugural Season
ESPN Play by Play Awarded Toy Test Accolades

ATLANTA --(Business Wire)-- Dec. 7, 2006 RealLiveSports LLC, an eclectic group of sports-fanatic visionaries, kicked off its first season with the introduction of the ESPN Play by Play, a unique entertainment system that captures the sounds and action of pro sports while enabling kids to deliver their own color commentary and announce scores, stats and line-ups. Since its debut, this innovative new product has been drawing toy test honors and topping holiday wish lists.

"We are thrilled to be the recipient of so many toy awards in our first year," says Jay Werth, Founder and Chief Executive Officer, RealLiveSports. "We knew we had a special product when we saw the infectious joy and huge smiles that kids had when playing with early ESPN Play by Play prototypes, but the response from consumers has been simply overwhelming."

RealLiveSports products have been given top awards by numerous publications and toy testing organizations. Sports Illustrated for Kids selected RealLiveSports's signature product, the ESPN Play by Play, as a "Gotta Get It" product. Child Magazine chose the product as one of its top boy toys for ages 8 years and up. The National Parenting Center also honored the ESPN Play by Play with a Seal of Approval award. In addition, the product was chosen to receive an iParenting Media Award. Finally, the ESPN Play by Play was one of the award winners for the "Let's Pretend and Fantasy Toys" segment of the Great American Toy Test.

Other accolades from fans and publications continue to pour in. With a first-and-goal, RealLiveSports is enjoying a successful post-season. "The awards underscore the momentum of RealLiveSports as we look forward to 2007," continued Mr. Werth. "We wholeheartedly believe in our vision and constantly strive to offer innovative products that are appreciated by consumers of all ages."

Award Winning Product Information:

ESPN Play by Play(TM): Kids transform from spectators to commentators with the exciting new ESPN Play by Play! They can even pretend to become real superstars and delight in hearing their names out loud as they create game highlights on the field! This portable sports audio system allows children and adults to get involved in their favorite sport like never before. Kids are transported to the sidelines as they conduct interviews, provide their own play-by-play commentary and enhance their reporting with sporty sound bites. A hand-held ESPN microphone, built-in ESPN theme music and a sound card with six recognizable sports sound bites produce an authentic broadcast just like on TV, radio or podcasts. The ESPN Play by Play broadcasts over 150 feet, is great for indoors or outdoors and can be used alone, together with the ESPN Sportscast(TM), or with any iPod, MP3 player, computer and many digital devices. Requires AC adapter (included) or six C batteries (not included). ($99.95/ages 8 years and up)

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About RealLiveSports:
RealLiveSports, LLC is a privately held company headquartered in Atlanta, Georgia that designs, manufactures, distributes and markets interactive sports products and accessories. RealLiveSports' signature product, the ESPN Play by Play, is a visually dynamic product that uniquely creates the ambience of playing in a stadium with the excitement of being in an ESPN broadcast booth. For more information, please visit

About ESPN:
ESPN, Inc. is the world's leading multinational, multimedia sports entertainment company featuring a portfolio of over 50 multimedia sports assets. The company is comprised of seven domestic television networks (ESPN, ESPN2, ESPN Classic, ESPNEWS, ESPN Deportes, ESPNU, ESPN Today), ESPN and ESPN2 HD simulcast services, ESPN Regional Television, ESPN International (networks, syndication, radio, web sites), ESPN Radio,, ESPN The Magazine, ESPN Enterprises, ESPN Zones (sports-themed restaurants), and other growing new businesses including ESPN360 (Broadband), Mobile ESPN, ESPN on Demand, ESPN Interactive and ESPN PPV. Based in Bristol, Ct., ESPN is 80 percent owned by ABC, Inc., which is an indirect subsidiary of The Walt Disney Company. The Hearst Corporation holds a 20 percent interest in ESPN.