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Kids Turn Toy News

NEW BAND PRODUCT SURE TO "TOP" CURRENT SHAPED RUBBER BANDZ CRAZE

Piggy Back

Kids Of All Ages Are Experiencing the "Wow" Factor Of This New Patent Pending Product

Thomasville, GA. (December 10, 2010) – For the past two years, shaped rubber bandz have been one of the hottest toy products in the country, but up until now, kids could not appreciate the shape of the guess-what-I’m-wearing silicone rubber bandz by just looking at a friend’s wrist. Is it a pet, a princess or a piece of fruit? You’d have to actually take it off to find out!

Enter Fungrins, LLC, manufacturers and marketers of Piggyback Bandz (www.piggybackbandz.com), a patent-pending version that takes the elastic bracelet to a whole new level – perpendicular to your wrist!

The company cleverly promotes it as “The Bandz That Stand™.” Essentially, Fungrins has incorporated a mini shaped band that “piggybacks” on top of the traditional shaped rubber band allowing the top shape to be easily seen when placed on the wrist.

Toys ‘R’ Us in Canada is the first retailer to offer Piggyback Bandz. Kids (and adults) can visit any of the 70 Canadian Toys ‘R’ Us stores to grab a pack of the collectible bracelets.

At first glance, Piggyback Bandz looks similar to many other band bracelets, until you slide it on your wrist and watch it stand at attention, upright. Layer the bandz with one, two or a halfdozen more to create a word, a secret code, a design or whatever the imagination whips up. Then trade with your friends!

Piggy Back “Who would have thought,” exclaimed toy industry veteran Richard Gottlieb, “someone could ‘top’ the concept of the shaped rubber band, pun intended, but these guys have come up with a truly novel and very clever concept. I personally witnessed kids’ reactions in Chicago last month at CHITAG (the Chicago Toy & Game Fair™) and was bowled over by their excitement.”

Guide For On-The-Go Families -- picked the hottest toys of 2010 including the shaped rubber band craze and blogged, “Piggyback Bandz takes this toy a step further by adding a mini-shape that stands up on your arm when you wear the band. Very fun!”

Bandz in every imaginable shape, color and style have been introduced including bandz in tie dye, glitter, glow in the dark, camo and UV activated, however, most bandz are very similar to each other. Even so, these collectible and colorful bracelets have become an estimated $300 million business. According to newspaper and online accounts, in less than 2 years, the fun stretchy shaped rubber bandz have triggered a mania among schoolkids and penetrated celebrity fashion circles. Yahoo’s 10 Obsessions in 2010 ranked them ninth – just behind the iPhone (#1) and TV’s Glee (#4)! The collectible, addictive nature of the bandz have made them popular with boys and girls alike. As the Wall Street Journal best explained, they “have become an accessory de rigueur on elementary school playgrounds.”

Piggy Back Speaking of the universal craze among kids, “the appeal of bandz lies in their perfect combination of being affordable, collectible and tradable,” says Jackie Breyer, editor in chief of The Toy Book, a monthly magazine. Now there’s a new way to piggyback on this trend plus stand out (and up) from the crowd!

“I predict Piggyback Bandz will be a very hot item in 2011,” added Gottlieb who blogs “Out of the Toy Box” for Playthings Magazine and comments in his Global Toy News collective. “Every kid who has been into collecting shaped rubber bandz is going to want these.”

There are currently 8 Piggyback themes. Choose from Glam, Football, Groovy, Sealife, Alphabet, Cool Rides, Safari and Extra Letters. Wear LOL with three bandz, display a glamorous ring or show off a racing car or football helmet. Whatever your personality, there’s a band that fits! Each retails for $4.99 for a pack of 25 bandz (26 for each letter of the alphabet).

Purchasing Piggyback Bandz is easy – shop their website, www.piggybackbandz.com or maybe you’re lucky enough to live near one of the specialty stores that carry them. To keep up on the newest styles, follow them on Facebook, Twitter and Youtube.


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About Fungrins LLC
Manufacturers and distributors of Piggyback Bandz, Fungrins markets exciting new products that are creative, fun and playful for kids and kids at heart. Fungrins, LLC is based in Thomasville, Georgia with partner offices in China, Canada and the UK. For more information, visit www.piggybackbandz.com or email info@piggybackbandz.com.