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The Collegiate Licensing Company and Disney Celebrate Rose Bowl® and BCS® Championship Teams with New Line of Limited Edition Tees

College Bowl Limited Edition Tees ATLANTA, Georgia, (December 29, 2009) – The Collegiate Licensing Company (CLC), a division of IMG Worldwide, and Disney Consumer Products (DCP) are teaming up to bring Rose Bowl and BCS fans a unique line of souvenir T-shirts.

The collection will include product bearing the logos of the teams participating in the BCS National Championship Game—Alabama and Texas—as well as the winner of the Rose Bowl Game between Oregon and Ohio State, alongside some of Disney's most beloved characters including Mickey Mouse. Available beginning January 4, the T-shirts will be sold at select Disney Store locations in the markets of the participating universities.

"We're excited to offer college football fans commemorative T-shirts to celebrate their team's success through this limited edition Disney line," said Scott Bouyack, CLC's Vice President of Apparel Marketing.

"The combination of the iconic brands of the participating universities and our world renowned Disney characters makes for a one-of-a kind collectible for passionate college football fans," said Stephen Teglas, vice president and general manager of Fashion & Home for Disney Consumer Products. "With four of the best teams in college football playing right here in Southern California, we thought this was a great way to showcase support for fans and welcome visitors."

The Rose Bowl and BCS merchandise is the latest offering by CLC and Disney Consumer Products (DCP). DCP and CLC have collaborated to develop co-branded college infant and youth/toddler merchandise, which is available at Walmart stores, as well as other merchandise lines sold through Disney theme parks and Disney retail outlets.

Proceeds from the sales of Disney college merchandise will help support the participating universities, the BCS, and the Rose Bowl. CLC is the licensing partner for the Bowl Championship Series® (BCS), the Tournament of Roses®, The University of Alabama, and The University of Texas. The Ohio State University and the University of Oregon manage independent licensing programs but worked with CLC on product development.


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About The Collegiate Licensing Company
CLC is a division of global sports and entertainment company IMG. Founded in 1981, CLC is the oldest and largest collegiate licensing agency in the U.S. and currently represents nearly 200 colleges, universities, bowl games, athletic conferences, The Heisman Trophy and the NCAA. The mission of CLC is to be the guiding force in collegiate trademark licensing and one of the top sports licensing firms in the country. CLC is dedicated to being a center of excellence in providing licensing services of the highest quality to its member institutions, licensees, retailers and consumers. Headquartered in Atlanta (Ga.), CLC is a full-service licensing representative, which employs a staff of more than 80 licensing professionals who provide full-service capabilities in brand protection, brand management, and brand development. For more information on CLC, visit: www.clc.com or www.imgworld.com.

About Disney Consumer Products
Disney Consumer Products (DCP) is the business segment of The Walt Disney Company (NYSE: DIS) that extends the Disney brand to merchandise ranging from apparel, toys, home décor and books and magazines to foods and beverages, stationery, electronics and fine art. This is accomplished through DCP's various lines of business which include: Disney Toys, Disney Fashion & Home, Disney Food, Health & Beauty, and Disney Stationery. Other businesses involved in Disney's consumer products sales are Disney Publishing Worldwide, the world's largest publisher of children's books and magazines, and www.DisneyStore.com, the company's official shopping portal. The Disney Stores retail chain, which debuted in 1987, is owned and operated by Disney in North America and Europe. The Disney Stores chain in Japan is operated under a license agreement with Disney. For more information, please visit www.disneyconsumerproducts.com.