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Kids Turn Toy News

Excite Books Turns Ordinary Mailboxes Into Exclamation Points For Literary Kids

Blake Michael Website Ships Books to Kids to Enjoy, Then Donate to Libraries

Greensboro, NC (November 10, 2008) – A young pilot who admittedly has his head in the clouds has launched a business to get kids excited about reading by sending them to the mailbox. Excite Books (www.excitebooks.com) brings the thrill of receiving an unexpected package in the mail to emerging and established readers who can’t wait to sit down with a good book.

That good book, weeks or months later, can be donated through Excite Book’s pre-paid/pre-addressed envelopes to a needy library. It’s a win-win business model for adults, children and communities in need.

“Excite Books is not your average book company,” explains Austin George, a commercial airline pilot, motivational speaker and founder of the online site. “We are members of the community who strive to add excitement and energy into your child’s reading activities. Through Excite Books, kids are an active participant in all phases of learning and development through responsibility, motivation and giving back to the community.”

The concept is simple. Order a monthly subscription online for one, two or three books to be shipped to a youngster. A teacher certified and age appropriate book is chosen and mailed at an affordable $4.99. Send two books a month at $9.99 or three books for $14.99. Shipping and handling is always the same low $4.95, no matter how big the package.

Excite Books knows that kids who read also love to watch TV and has tapped Blake Michael, the 11- year-old host of Cartoon Network’s Fried Dynamite as its celebrity spokeskid. Blake appears on www.excitebooks.com wearing a large red exclamation point as an advocate for the excitement of reading books. He’s a passionate reader off camera who exudes the enthusiasm and excitement of reading and giving by kids to kids.

The idea of children donating their gently used books came to George when he visited a second grade classroom for Career Day. He was appalled to notice there were no books on the bookshelves. Moved to action, he spent the next day searching for donations from local bookstores and libraries for a new teacher’s classroom library he decided to create. It took two months of persistence to complete the task. George incorporated that lesson and his love for children and reading into Excite Books.

With the launch of Excite Books, an introductory "Free Trial" includes 3 Excite Books, 1 Educational Activity, and 8 free gifts. They are all, of course, free, and the purchaser only pays the $4.95 shipping charge. Choose from infant to teen level books plus cookbooks and puzzle books for all ages. Then watch your child collect reading completion stickers, one of many Excite Book gifts, on his very own Reading Progress Calendar. Other prizes include Kid's Pilot wings, a moveable propeller airplane glider and a personalized message from whoever places the order.

After Excite Books has shipped a total of 12 books to one address, a prepaid / preaddressed envelope is mailed for a child to donate none, some, or all of his Excite Books to a library in need. Excite Books finds the libraries, arranges for the donations and spreads the joy of reading to a new group of youngsters.

With its 100% “excitement guarantee,” this month-to-month service requires no commitments or contracts. The company is so confident your Excite Kid will love the action-packed books that it offers a money-back guarantee.

As George adds, “even though your 401K might be worth only half of its value today compared to a month ago, spending $4.95 on a child this month will be worth its value in gold when you catch him getting excited about reading!”

Excite Books can be found at www.excitebooks.com.


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About Excite Books
Excite Books is not your average book company. We are members of the community who strive to add excitement and energy into your child’s reading activities by allowing your child to be an active participant in all phases of learning and development through responsibility, motivation, and giving back to the community.